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Case Studies > Beech Hill Freight Wins More Business Through Providing Exceptional Customer Experience

Beech Hill Freight Wins More Business Through Providing Exceptional Customer Experience

Technology Category
  • Functional Applications - Enterprise Resource Planning Systems (ERP)
  • Functional Applications - Remote Monitoring & Control Systems
  • Functional Applications - Warehouse Management Systems (WMS)
Applicable Industries
  • Transportation
Applicable Functions
  • Business Operation
  • Logistics & Transportation
Use Cases
  • Fleet Management
  • Remote Asset Management
  • Supply Chain Visibility
Services
  • Software Design & Engineering Services
  • System Integration
The Challenge
Beech Hill Freight Brokerage, a premier freight brokerage firm, faced the challenge of differentiating itself in an industry where customer experience is often overlooked. The company aimed to build strong customer relationships rather than just providing transactional orders. To achieve this, they needed the right team and tools to enhance their operational efficiency and customer experience.
About The Customer
Beech Hill Freight Brokerage is a leading freight brokerage firm based in Guelph, Ontario, and Halifax, Nova Scotia. The company specializes in Less-than-Truckload (LTL) services within Canada and the United States. Founded by Greg Cox, who has a deep-rooted history in the trucking industry, Beech Hill is committed to offering exceptional customer service and experience. Cox's passion for the industry and his desire to build strong customer relationships led him to start Beech Hill Freight, aiming to provide more than just transactional orders.
The Solution
To enhance their customer experience and operational efficiency, Beech Hill Freight implemented Rose Rocket’s 3PL Software and The Customer Portal. The Customer Portal allowed customers to submit orders, track statuses, and obtain documents at their convenience, thereby streamlining operations and improving visibility. This self-service element enabled Beech Hill to refocus time savings into optimizing rates for customers, fostering more meaningful relationships. The ease of use and quick setup of the Customer Portal further reinforced Beech Hill's commitment to being customer-centric. Additionally, the Rose Rocket TMS was used as the primary tool for managing daily operations, saving time in order management and invoicing processes.
Operational Impact
  • The implementation of Rose Rocket’s 3PL Software and The Customer Portal streamlined Beech Hill's operations, providing more visibility for their customers.
  • The Customer Portal allowed customers to submit orders, track statuses, and obtain documents at their convenience, enhancing customer satisfaction.
  • The self-service element of the Customer Portal enabled Beech Hill to optimize rates for customers, fostering more meaningful relationships.
Quantitative Benefit
  • The Rose Rocket TMS reduced order entry time, eliminating the need for double-entries.
  • The invoicing process was streamlined, making it easier for the customer’s accounting team.

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