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Appier > Case Studies > Better Milk's Digital Transformation with Appier's AI Solutions
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Better Milk's Digital Transformation with Appier's AI Solutions

Technology Category
  • Functional Applications - Computerized Maintenance Management Systems (CMMS)
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • E-Commerce
  • Retail
Applicable Functions
  • Human Resources
  • Maintenance
Use Cases
  • Building Automation & Control
  • Last Mile Delivery
Services
  • Cloud Planning, Design & Implementation Services
  • Testing & Certification
The Challenge
Better Milk, a Taiwan-based dairy brand, was facing challenges in integrating its offline transaction data with online user engagement data to create a more comprehensive customer profile. The brand was also struggling to enhance customer engagement and maintain its membership base. As the retail industry increasingly moved online, Better Milk needed to boost its online sales and customer loyalty. The brand was also looking to strengthen its collaboration with distributors and industry partners. However, the data from Better Milk’s offline distribution channels was highly dispersed, making it difficult to track offline customer profiles and strengthen distribution partnerships. The brand was using marketing tools that were excessively complicated and dispersed, requiring extra time and human resources to match and analyze data.
About The Customer
Better Milk is a dairy brand based in Taiwan, established in 2015. The brand has strived to build a “single-source” production model, with the belief that “better cows create better milk”. Founder Chien-Chia Kung formed professional production teams on dairy farms to ensure the quality of their milk right from the source. Better Milk insists on following four key principles: veterinary supervision, single-farm sources, no altered ingredients, and fair trade, to provide better dairy products for the market and for consumers. By creating a new food and agricultural ecosystem that consumers can trust, farmers can be proud of, and in which animals can be healthy, Better Milk is on the way to become the most influential dairy brand in Taiwan.
The Solution
Better Milk partnered with Appier to adopt its AIQUA, BotBonnie, and AiDeal solutions. These solutions helped the brand link its offline transaction data with online user engagement data, creating a more holistic customer profile. Appier assisted Better Milk in its digital transformation by collecting customer data from disparate sources. This allowed the brand to understand its customer profile and preferences, as well as take advantage of opportunities to communicate its brand message or special offers to fans. Appier provided a one-stop solution that simplified platform operations and management, reducing time and human resources required for follow-up marketing promotions. Better Milk also used Appier’s solutions to connect its offline consumer data with online user data and user behavior. This data allowed the brand to tag customer characteristics, helping it deepen customer communication and membership maintenance. The brand also utilized AIQUA to target consumers with web push, achieving a 16.7% unique conversion rate during the campaign.
Operational Impact
  • The integration of Appier’s solutions into Better Milk's operations led to a significant improvement in customer engagement and membership maintenance. The brand was able to provide a personalized digital experience to its customers, which helped in deepening customer communication and membership maintenance. The brand was also able to simplify its platform operations and management, reducing time and human resources required for follow-up marketing promotions. Better Milk was able to identify potential customers, understand consumer habits and product preferences, and implement personalized precision marketing. This opened up marketing opportunities for online and offline cross-industry collaboration. The brand was also able to expand its online community, cultivate loyalty, and increase customer value.
Quantitative Benefit
  • Achieved a 33% lift in onsite conversions during the Mid-Autumn Festival period
  • Achieved nearly 2.6x growth in official LINE account users in three months
  • Achieved a 16.7% unique conversion rate during the campaign, which was 4x higher than the food/beverage industry average

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