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Case Studies > BigTent Enhances Customer Support with Zendesk

BigTent Enhances Customer Support with Zendesk

Technology Category
  • Analytics & Modeling - Predictive Analytics
  • Application Infrastructure & Middleware - API Integration & Management
  • Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
  • Professional Service
  • Software
Applicable Functions
  • Business Operation
Services
  • Software Design & Engineering Services
  • System Integration
The Challenge
BigTent’s online customer support team needed a hosted help desk solution that was easy to implement and maintain, and simple for all customers to navigate. Their previous solution was complex to implement and had an outdated look and feel. They wanted to offer a fresh, intuitive user experience without increasing their budget. The challenge was to meet these stringent requirements within a tight deadline.
About The Customer
BigTent is a free platform for family-friendly organizations that strengthens group involvement and simplifies group management by combining social networking features with group management tools. Founded in 2006 and headquartered in San Francisco, BigTent hosts a wide variety of groups, including parent, school, hobby, neighborhood, and community groups nationwide. The company aims to provide an intuitive and engaging user experience for its diverse user base.
The Solution
BigTent chose Zendesk as their online help desk system due to its beautiful, elegant, and clean interface that matched their Web 2.0 look and feel. Zendesk’s intuitive navigation made it easy for customers to submit support tickets and find answers themselves. The platform’s macros enabled automated responses to common support requests, reducing the need for agent interaction. Additionally, Zendesk’s built-in business rules, such as automated notifications, further streamlined the support process. BigTent also utilized Zendesk for iPhone and Zendesk for Twitter to enhance multi-channel support and monitoring. The integration of GoodData for Zendesk provided advanced business intelligence capabilities, allowing BigTent to analyze support activity trends and provide customer intelligence across the organization.
Operational Impact
  • Zendesk’s intuitive interface allowed new support agents to get up and running quickly with minimal training.
  • The platform’s powerful search features and automated responses reduced the overall number of support tickets.
  • Zendesk enabled BigTent to personalize communications with customers, incorporating more personality while maintaining professionalism.
Quantitative Benefit
  • Reduced overall support tickets by 5.5%.
  • Decreased the number of tickets requiring agent interaction by 22%.
  • Automated responses addressed 45% of all feature requests, email change requests, and unsubscribe tickets.

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