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Bohme Case Study

Technology Category
  • Analytics & Modeling - Real Time Analytics
Applicable Industries
  • Retail
Applicable Functions
  • Business Operation
  • Sales & Marketing
Use Cases
  • Real-Time Location System (RTLS)
  • Retail Store Automation
Services
  • Data Science Services
The Challenge
Bohme, a retail boutique, was facing several challenges in its operations. The company lacked a centralized reporting solution, which made it difficult to assess the performance of individual stores. This lack of real-time data insights was also hindering their purchasing decisions. The fast-paced nature of their business, which involves designing, making, stocking, and selling merchandise within 30 days, necessitated a more efficient and streamlined approach to data management.
About The Customer
Bohme is a retail boutique founded by two sisters, Vivien and Fernanda Bohme, from Rio De Janeiro, Brazil. The business, which started in 2008, offers hip and trendy clothing for fashion-forward women. Over the years, Bohme has expanded its operations and now has close to 20 locations across the United States. The company operates in the 'fast fashion' sector, where it designs, manufactures, stocks, and sells its merchandise within a 30-day cycle.
The Solution
To address these challenges, Bohme implemented Domo's executive management platform across its entire retail chain. This platform provided real-time performance dashboards for managers at every store, enabling them to monitor and assess their store's performance in real-time. Additionally, the platform offered mobile access, allowing managers to check stats and make decisions on-the-go. This solution not only streamlined Bohme's data management but also empowered its managers to act like 'little CEOs', staying on top of their numbers and ensuring they hit their goals.
Operational Impact
  • Bohme experienced a significant increase in productivity after implementing Domo's platform.
  • The real-time data insights provided by the platform made decision-making around the fast-paced process of designing, making, stocking, and selling merchandise much clearer and easier.
  • The platform's mobile access feature allowed managers to monitor their store's performance even when they were not physically present in the store.
Quantitative Benefit
  • Bohme experienced a 15% increase in sales after store managers started using Domo.

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