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Boosting Engagement and Traffic: SportsCafe's Success with MoEngage Web Push
Technology Category
- Analytics & Modeling - Real Time Analytics
- Robots - Wheeled Robots
Applicable Industries
- Equipment & Machinery
- Telecommunications
Applicable Functions
- Sales & Marketing
Use Cases
- Traffic Monitoring
- Transportation Simulation
The Challenge
SportsCafe, a digital platform for Indian sports fans, was facing a challenge in increasing traffic and engagement on their website. The majority of their revenue came from digital advertising, and with the industry seeing a 20% growth year over year, they were keen to capitalize on this trend. However, they were heavily reliant on traditional means of driving traffic, such as social media and Google AdWords. Despite these efforts, 90% of their traffic was from anonymous visitors, and they were struggling to create a pool of engaged visitors who would regularly return to the site. This was particularly important for mobile users, who were a key demographic for SportsCafe.
About The Customer
SportsCafe is a digital platform dedicated to Indian sports fans. It provides a comprehensive range of services, including live scores, match reports, features, and much more. As a digital advertising-driven site, SportsCafe relies heavily on increasing visitors and engagement on their website to boost revenue. The majority of their traffic comes from anonymous visitors, and they have been using traditional means such as social media and Google AdWords to drive traffic. However, they were looking for innovative ways to increase traffic and create a pool of engaged visitors who would keep coming back to the site, especially on mobile devices.
The Solution
To address this challenge, SportsCafe implemented MoEngage Web Push, a tool that allowed them to deliver mobile app-like push notifications on both desktop and mobile devices. This solution enabled them to reach out to over 10,000 users with real-time web push notifications, establishing themselves as a trusted source for real-time sports information. They used advanced segmentation based on fans' sports interests to send timely and relevant notifications, which significantly increased overall page views on the website. Additionally, MoEngage's goal tracking feature allowed SportsCafe to identify their most loyal audience segments, target them with specific messages, and measure the impact on metrics like time spent on the site.
Operational Impact
Quantitative Benefit
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