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Brazil’s farmers harvest benefits of data
Technology Category
- Analytics & Modeling - Data-as-a-Service
Applicable Industries
- Agriculture
Applicable Functions
- Sales & Marketing
Use Cases
- Supply Chain Visibility
Services
- Data Science Services
- Training
The Challenge
Castrolanda, a Brazilian agricultural co-operative, is facing the challenge of transforming from a physical organization into a digital co-operative. The expansive business has generated a wealth of data that could potentially be leveraged by its members. However, the data is unstructured and difficult for members to access. Everything has to be done in person, as their data portal is too inefficient to provide solutions in a digital way. The vision of Castrolanda is to bring structure to the data, give all members self-service digital access and educate them on how to use Qlik to gain business insights.
About The Customer
Castrolanda is a powerful agricultural co-operative based in Brazil. Founded in 1951, it now has 1,000 farming members and 3,000 employees. The co-operative includes 36 business and industrial units across 20 cities in the states of Paraná, São Paulo and Rio de Janeiro. Every member has a vote on the General Assembly, which elects a board that runs the daily business. Members pay for a host of agricultural and technical advisory services aimed at enabling them to trade to their full potential. There is also a fidelity agreement where members’ products are sold to Castrolanda, which adds value and re-sells them at a profit. Operations include potatoes, corn, wheat, beans, beer, and a new energy business, but the two largest Castrolanda industries are milk and meat. Castrolanda specializes in pork, of which 30% is exported, and members supporting the milk business produce one million liters per day.
The Solution
Castrolanda uses Qlik Sense for data analysis and Qlik Continuous Classroom for training. Data will be made available to staff and members on the Qlik Analytics Platform (QAP) which will support self-service BI. The co-operative is working closely with its business areas to help them use Qlik Sense for self-service BI. They will then introduce their members to QAP and develop a portal that will enable them to access it from their farms. Looking to the future, Castrolanda plans to create a data warehouse and a data lake where it can aggregate its own business information with data from members’ farms. It will also hope to continue its Qlik education on features such as Machine Learning, the Cognitive Engine, Augmented Intelligence, Internet of Things (IOT) and Qlik GeoAnalytics.
Operational Impact
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