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Bulova Modernizes Sales Processes With BI and Integration Solutions
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
- Consumer Goods
Applicable Functions
- Procurement
- Sales & Marketing
Use Cases
- Predictive Maintenance
- Supply Chain Visibility
The Challenge
Bulova Corporation, a leading manufacturer of watches and clocks, was facing a challenge in providing its users in sales and other areas of the business with faster, better access to vital data in JD Edwards systems. The company was looking for a way to make data from its JD Edwards systems more accessible to employees throughout the company. Sales representatives were heavily dependent on the IT team for more frequent reports about orders, invoices, and other sales-related matters. The company also faced issues with creating new customers due to the lack of automation between JD Edwards and the company’s customer relationship management (CRM) system. Additionally, point-of-sale reporting was a labor-intensive process, with data from various formats being compiled by hand into reports before being delivered to management.
About The Customer
Bulova Corporation is a leading manufacturer of watches and clocks, marketed and sold under the Bulova, Caravelle, and Accutron brands. Since its founding in 1875, the New York-based company has earned a solid reputation for quality and creativity. Today, Bulova is a wholly owned subsidiary of Citizen Watch Company, the world’s largest watch manufacturer. Its products are sold through a vast network of dealers and retailers around the world. More than 250 employees across Bulova use WebFOCUS each day.
The Solution
Bulova implemented a powerful business intelligence framework, WebFOCUS, complete with mobile reporting and alert capabilities, to facilitate the creation of intuitive dashboards for sales, purchasing, finance, and other key business functions. A series of sales dashboards was created to help sales representatives, as well as their regional managers and senior sales executives, better retrieve and analyze critical sales data. The success of those dashboards prompted Bulova to create dashboards for other areas of the business as well, including Purchasing and Finance. Hundreds of reports are also automatically generated and distributed daily, and dynamic alerts have been set up to notify stakeholders immediately when exceptions or critical conditions occur. Bulova also implemented WebFOCUS ReportCaster, a solution that ensures secure, automatic dissemination of critical information to the right person in the right context. ReportCaster is used to generate hundreds of reports each day, and deliver them via e-mail. Some of the information is derived in real time from JD Edwards. Some of it is pulled from JD Edwards and moved to a reporting repository using iWay DataMigrator, a powerful extract, transform, and load (ETL) tool, where it is combined with data from various Microsoft Excel spreadsheets.
Operational Impact
Quantitative Benefit
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