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Cloudflare > Case Studies > Buzzlie: A Case Study on CloudFlare's Impact
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Buzzlie: A Case Study on CloudFlare's Impact

Technology Category
  • Cybersecurity & Privacy - Network Security
Applicable Functions
  • Business Operation
Use Cases
  • Cybersecurity
Services
  • Cloud Planning, Design & Implementation Services
  • Cybersecurity Services
The Challenge
Buzzlie.com, a popular content site that generates viral content in the celebrity, fashion, and entertainment world, experienced a rapid rise in popularity. However, with this fame came a downside - the site became a target of notorious DDoS attacks. Initially, the company's Co-founder and CTO, Steve Flee, was able to handle the early DDoS attacks on his own. However, as the attacks escalated, the company needed a more robust solution for DDoS protection. They also wanted to expand their user base in Australia, but setting up a data center there was not cost-effective.
About The Customer
Buzzlie.com is a popular content site that generates viral content in the celebrity, fashion, and entertainment world. Each week, millions of people visit the site to check out the latest trending content. In less than a year since its launch, the company has figured out a way to effectively generate viral content. Buzzlie.com now boasts 43 million monthly pageviews and a U.S. Alexa rank of 650. The company's rapid rise in popularity has made it a target for notorious DDoS attacks, necessitating a robust solution for DDoS protection.
The Solution
Buzzlie turned to CloudFlare for its security solutions. CloudFlare offered not only the best DDoS mitigation on the market, but also other performance and security benefits. With CloudFlare sitting in front of Buzzlie.com, the malicious attacks came to an abrupt halt. CloudFlare's security engineers identified the traffic as a sophisticated Layer 7 attack, wrote a custom WAF rule, and had it deployed across their entire network immediately. In addition to DDoS mitigation, CloudFlare’s powerful cache allowed Buzzlie to realize significant savings on its monthly AWS bandwidth bill. CloudFlare’s global network also allowed Buzzlie to expand internationally and deliver content at lightning-fast speed to its Australian user base.
Operational Impact
  • CloudFlare ensured that Buzzlie.com is always online and receives 100% clean traffic.
  • CloudFlare’s powerful cache allowed Buzzlie to realize significant savings on its monthly AWS bandwidth bill.
  • CloudFlare’s global network allowed Buzzlie to expand internationally and deliver content at lightning-fast speed to its Australian user base.
Quantitative Benefit
  • 100% clean traffic
  • 96% savings in AWS bandwidth bill

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