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Capitalizing on Visme: A HubSpot Marketing Agency's Journey to 75% Reduction in Design Time
Technology Category
- Analytics & Modeling - Computer Vision Software
Applicable Industries
- Equipment & Machinery
- Finance & Insurance
Applicable Functions
- Product Research & Development
- Sales & Marketing
Use Cases
- Clinical Image Analysis
- Time Sensitive Networking
The Challenge
Capital Consulting Group, led by Claudia 'Ms. Copywriter', was in need of a design software that could help her create graphics that fit her vision for her marketing and for her clients. The challenge was to find a tool that was versatile, intuitive, and cost-effective. The existing tools they had tried, such as Adobe and Canva, were either too complex or lacked versatility. The agency needed a solution that could help them create custom graphics for social media and printable banners for events in a more efficient and productive manner. The goal was to reduce the time spent on repetitive tasks and increase the productivity of the design team.
About The Customer
Capital Consulting Group is a digital marketing and analytics agency led by Claudia 'Ms. Copywriter', a marketing strategist and data-driven copywriter. The agency focuses on building websites and driving traffic to them. What sets them apart from other agencies is their team of professionals who excel in various areas of digital marketing, enabling them to bring all those moving parts into one comprehensive strategy. They create custom graphics for social media and printable banners for events as part of their comprehensive digital strategies for their clients.
The Solution
The agency found their solution in Visme, a tool that met all their criteria. Visme was versatile, intuitive, and had a good cost point. It allowed the agency to create an all-in-one webinar process, saving over 100 hours by having the ability to make one-off webinar edits. The tool was used to design infographics, presentations, and social media graphics. Visme's cloud-based nature allowed users to create their own variations of a project, modify a part, and then publish it on a site. This greatly sped up repetitive tasks. The agency also found Visme's features such as the ability to crop an image to a shape, turn on background transparency, and add a drop shadow to an object with the click of a button, extremely useful.
Operational Impact
Quantitative Benefit
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