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Via > Case Studies > CapMetro Pickup: Transforming Public Transit in Austin, Texas
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CapMetro Pickup: Transforming Public Transit in Austin, Texas

Technology Category
  • Functional Applications - Fleet Management Systems (FMS)
  • Robots - Autonomous Guided Vehicles (AGV)
Applicable Industries
  • Automotive
  • Transportation
Use Cases
  • Public Transportation Management
  • Vehicle Performance Monitoring
The Challenge
The Austin metro region, encompassing rural, suburban, and urban areas, was grappling with limited access to the city’s fixed route transit system. This posed a significant challenge for residents, particularly those with limited mobility. The existing transit options were inadequate and inconvenient, making daily commuting a struggle for many. A previous dial-a-ride service had been implemented but it was not cost-effective and failed to meet the growing demand. In 2017, a pilot project between Via and CapMetro quadrupled ridership and halved the cost per passenger, prompting CapMetro to consider a more extensive solution. The goal was to re-launch the 'Pickup' service in five zones covering a combined 18 square miles within the Austin region, with plans to expand to additional zones.
About The Customer
The customers of the Pickup service are residents of the Austin metro region, including rural, suburban, and urban areas. These individuals previously had limited access to the city’s fixed route transit system, making commuting a challenge, especially for those with limited mobility. The Pickup service was designed to cater to these individuals, offering a convenient, accessible, and cost-effective solution for their commuting needs. The service is particularly beneficial for those who rely on public transit for their daily commute, as well as those who require wheelchair-accessible vehicles.
The Solution
In June 2019, Via and CapMetro re-launched the Pickup service, covering five large service zones. The service was designed to be fully accessible for riders with all types of needs. Rides could be booked through the Pickup app or by phone, offering flexibility and convenience to users. The service was priced the same as MetroBus and MetroRapid, and accepted a variety of payment methods, including credit cards, cash, and CapMetro transit passes. The vehicle fleet was fully wheelchair accessible, ensuring inclusivity for all riders. Despite a decline in ridership during the COVID-19 pandemic, Via and CapMetro continued to invest in Pickup’s long-term success, launching new service areas in Leander, Lago Vista, Pflugerville, and Dessau.
Operational Impact
  • The re-launch of the Pickup service has had a significant impact on public transit in the Austin metro region. The service has seen tremendous success since its launch in June 2019, with a 375% increase in ridership in the first three months. The number of passengers per vehicle per hour, or utilization, increased by four times, indicating efficient use of resources. The Pickup app has also gained popularity, with approximately 100 downloads every week. Despite the challenges posed by the COVID-19 pandemic, the service has shown resilience, with ridership in nearly all service zones recovering to 70% of their pre-pandemic peak by April 2021. The service has also expanded to new areas, demonstrating its scalability and adaptability.
Quantitative Benefit
  • 375% ridership growth in the first 3 months after the re-launch of Pickup
  • 4x increase in vehicle utilization
  • 100 app downloads per week

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