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CARTO > Case Studies > CARTO for Telecoms & Big Data: Crowdx Analyzing Big Data for Even Bigger Customer Returns

CARTO for Telecoms & Big Data: Crowdx Analyzing Big Data for Even Bigger Customer Returns

Technology Category

Analytics & Modeling - Big Data Analytics
Analytics & Modeling - Real Time Analytics

Applicable Industries

Telecommunications

Applicable Functions

Business Operation

Use Cases

Predictive Quality Analytics
Real-Time Location System (RTLS)

Services

Data Science Services
System Integration

The Challenge

The telecommunications industry has limited visibility of the end customer quality experience. Assessing mobile phone users' needs is challenging due to barriers of access to actual, accurate customer experience related information. The two standard methods of collecting network quality information, through a drive test and by collecting data within the network from nodes, are either costly and inefficient or only provide an estimation and a very limited network centric view of the customer experience. Telecoms struggled to analyze trends and variances in traditional formats. In some cases, they lacked pertinent information to make timely decisions and take corrective action.

About The Customer

Crowdx is a telecommunications analytics firm that specializes in crowd sourced technology. The firm enables true insights on customer experience by using modern crowd sourcing techniques to improve network quality and operational efficiency. Among the world’s largest telecoms analysis operations, Crowdx is a leading supplier of data analysis and crowd sourced big data solutions.

The Solution

Crowdx set out to develop an accurate and agile data-visualization set of dashboards to display cell towers and network quality related information sourced by mobile devices used by real customers. The Crowdx dashboard is capable of analyzing metrics, such as signal strength, network availability, reliability, internet speeds, and application performance. The goal was to implement an innovative dashboard to help with network planning, maintenance, optimization, and benchmarking. The incorporation of CARTO into the Crowdx dashboard includes layers, real time data visualization, and scalable APIs. The dashboard enables users to view where their mobile signals are the strongest, as well as their competitors, with a simple toggle feature.

Operational Impact

Using CARTO’s technology allowed Crowdx to provide a reliable location solution to its customers and accelerated the timeframe for implementation.
The dashboard supports faster, data-driven decisions.
Advanced analytics, multi-dimensional visualizations, and overlays enable users to identify patterns and relationships not evident from traditional reports.

Quantitative Benefit