Case Study Honda France

Technology Category

Analytics & Modeling - Real Time Analytics
Application Infrastructure & Middleware - Data Visualization
Functional Applications - Remote Monitoring & Control Systems

Applicable Industries

Automotive
Consumer Goods

Applicable Functions

Business Operation
Sales & Marketing

Use Cases

Fleet Management
Predictive Maintenance
Remote Asset Management

Services

Software Design & Engineering Services
System Integration
Training

The Challenge

Honda France’s Power Equipment division wanted to achieve three main analytics goals relating to its sales force: consolidate access to sales and customer data via a single trustworthy platform, simplify access to a user-friendly BI tool for better real-time decision-making, and streamline IT department operations for efficient deployment and management of the BI solution. Honda France IT Manager, Regis Loumont, sought an easy-to-use and manage reporting and analytics solution to replace an existing resource-intensive and expensive BI tool. Initial trials with several open-source solutions revealed connectivity issues and a lack of robustness required by Honda France.

About The Customer

Honda France is the French arm of global technology company Honda Motor Co., Ltd. Honda is the world’s largest motorcycle manufacturer and one of the leading automakers and producers of power equipment worldwide. Honda France’s Power Equipment division develops, manufactures, and markets Honda’s range of ‘Power Products,’ including lawnmowers, generators, outboard and general-purpose engines. The company sought to enhance its sales force's performance and increase the efficiency of its IT department by replacing its existing BI tool with a more user-friendly and manageable reporting and analytics solution.

The Solution

Yellowfin, through its French consulting and services partner Delphinea Conseils, was installed and connected to Honda’s sales and CRM databases within three days. Reports were developed and dashboards deployed to Honda France’s sales force via desktop and mobile devices. The solution provided Honda France’s sales personnel with self-service access to crucial customer and sales analytics, enabling them to capitalize on sales opportunities and improve customer relationships. The IT department benefited from Yellowfin’s ‘author once, consume anywhere’ approach to Mobile BI, allowing any BI content created via the core browser-based application to be immediately and securely available on any mobile device without re-creating or repackaging content for mobile distribution.

Operational Impact

Honda France’s sales personnel can independently access crucial customer and sales analytics to capitalize on sales opportunities and improve customer relationships via a single trustworthy source of data.
The self-service nature of the implementation allows Honda France’s IT department to maintain and manage its reporting and analytics environment effectively and efficiently.
Yellowfin provides an intuitive and hassle-free Web-based BI solution, enabling end-users, administrators, and IT personnel to quickly create and access up-to-date visual analytics, eliminating non-productive activities and producing a distinct competitive advantage.

Quantitative Benefit