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Celsius International Enhances Performance with Tableau
Technology Category
- Analytics & Modeling - Data-as-a-Service
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Professional Service
Applicable Functions
- Sales & Marketing
Use Cases
- Demand Planning & Forecasting
Services
- Data Science Services
The Challenge
Celsius International is a B2B data marketing company that specializes in managing multicountry data and lead generation programs. They provide multinational corporations with database management and analytics, including creating, enhancing, maintaining, and hosting B2B multicountry databases. The company operates in a specialist niche, providing data and campaign management services in Europe, Middle East, and Africa. However, their old methods required days of human intervention before they could actually start analyzing data. This delay in data analysis was a significant challenge for the company as it affected their efficiency and the quality of service they provided to their customers.
About The Customer
Celsius International is a B2B data marketing company that specializes in managing multicountry data and lead generation programs. They provide multinational corporations with database management and analytics, including creating, enhancing, maintaining, and hosting B2B multicountry databases. The company operates in a specialist niche, providing data and campaign management services in Europe, Middle East, and Africa. They offer a web-based tool for marketing campaigns that handles the entire process of campaign qualification, lead generation, and reporting. Celsius International is committed to delivering quick reports, analyzers, and data to their customers to enhance their marketing campaigns.
The Solution
Celsius International adopted Tableau as their preferred reporting tool to show their customers data they pull out from their web tool, and also from other sources like Xcelsius. Tableau made it easier for them to build quick reports and analyzers, and then quickly report to their customers. The company's customers can access the published reports built for them via the web browser using Tableau Server. This solution has facilitated the way Celsius International handles data, making it a lot quicker to have data ready to use and analyze. All their data is going to Tableau, an additional step that has proven useful because they can achieve better quality analysis and their customers receive a better way to look at their data.
Operational Impact
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