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Cervino Marketing Delivers Smart Marketing Dashboards
Technology Category
- Analytics & Modeling - Big Data Analytics
- Application Infrastructure & Middleware - API Integration & Management
Applicable Functions
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
- Predictive Quality Analytics
Services
- Data Science Services
The Challenge
Cervino Marketing’s client base is made up of marketing agencies servicing clients of all kinds and sizes. These agencies need to provide regular activity and performance reports to their clients. However, gathering the data from multiple online sources, such as Facebook, Google Analytics, Google AdWords, Twitter, and more, is very time-consuming. Once they have the correct data, the agencies need to put that information into Excel spreadsheets and/or PowerPoint presentations. On average, each report takes two or more hours; multiplied across the client base, that turns into a significant amount of time and energy spent on monthly reporting. Additionally, once the report is created, the data becomes stale. While a client may review the report within a day, they may also let it languish for weeks. This can often result in a client reacting to data that is out of date. The options then are to wait for the next monthly report, or to ask the agency to create a new report – increasing the administrative costs of the account.
About The Customer
Cervino Marketing, based in Amsterdam, the Netherlands, delivers solutions that provide insight into marketing numbers. The company designs and deploys visually attractive and very smart online dashboards that incorporate data from numerous data sources, including Facebook, Twitter, Google Analytics, Copernica, Coosto, LinkedIn, Instagram, Salesforce, and proprietary systems. The company’s solutions deliver near real time visibility into key marketing numbers and metrics. Cervino Marketing is one of Klipfolio’s largest business partners in Europe.
The Solution
Cervino Marketing built its own, proprietary Big Data Engine, which is deeply connected with Klipfolio. The Big Data Engine collects the data near real time, analyzes the data, and serves it up in visually compelling, client-specific dashboards via Klipfolio. The agencies have one dashboard for each client. Since Cervino Marketing uses Klipfolio’s advanced API, it can quickly deploy new dashboards for new clients, based on the agency’s custom templates and look and feel. Many of Cervino Marketing’s agency clients now have a comprehensive dashboard that displays data that spans the agency’s performance across the entire client portfolio, a so-called “Agency Dashboard.” This provides them with an elegant, near real-time solution for both internal and client reporting needs.
Operational Impact
Quantitative Benefit
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