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Google Cloud Platform > Case Studies > Charlotte Tilbury Leverages Google Cloud for Data-Led Customer Experience
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Charlotte Tilbury Leverages Google Cloud for Data-Led Customer Experience

Technology Category
  • Analytics & Modeling - Real Time Analytics
  • Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
  • Retail
Applicable Functions
  • Business Operation
  • Sales & Marketing
Use Cases
  • Real-Time Location System (RTLS)
  • Supply Chain Visibility
Services
  • Cloud Planning, Design & Implementation Services
  • Data Science Services
The Challenge
Charlotte Tilbury, a rapidly-growing global luxury beauty and skincare brand, was seeking to advance its data analytics processes while scaling up its ecommerce platform to meet growing customer needs across channels. The company needed a unified approach to analytics and reporting that would provide access to real-time, critical data insights across the business, from ecommerce to supply chain and finance.
About The Customer
Charlotte Tilbury is a global luxury beauty and skincare brand. The company has a rapidly growing business that is available in more than 60 countries via its website and 550 physical locations. The brand is known for its high-quality products and has a strong online presence. The company was looking to further support the customer-centricity and agility of the business by improving its data analytics processes and scaling up its ecommerce platform.
The Solution
Charlotte Tilbury chose Looker, the business intelligence (BI) and analytics platform from Google Cloud, to meet its needs. Looker provides a unified approach to analytics and reporting, opening up access to real-time, critical data insights across the business. Today, all areas of the company use Looker, helping Charlotte Tilbury build a deeper understanding of customer behavior, enabling more informed decision-making, and guiding its online strategy to better serve customer demands. With access to trusted data through the Looker platform, the company can tackle issues based on real-time information.
Operational Impact
  • The company has been able to build a deeper understanding of customer behavior.
  • The use of Looker has enabled more informed decision-making.
  • The company has been able to guide its online strategy to better serve customer demands.

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