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ChowNow Revolutionizes New Hire Training with Mindtickle
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Functions
- Human Resources
- Sales & Marketing
Use Cases
- Remote Collaboration
- Virtual Training
Services
- Training
The Challenge
When the pandemic hit, local independent restaurants were in need of a fast and easy solution for customer online ordering. ChowNow began receiving a multitude of inbound inquiries about its platform and their goto-market organization needed to catch up. As the sales team continued to grow, there was a recognition of the need for impactful training with remote reps all over the country. Cole Lindbergh, Sales Enablement Manager, Revenue Operations at ChowNow recognized the need for an impactful training program to get new remote reps on board and ramped up quickly, while trying to maintain the energy of the in-office sales floor.
About The Customer
ChowNow is a tech company based in Los Angeles, California. Founded in 2011, the company has grown to over 500 employees and operates in the restaurant tech industry. ChowNow provides a platform for local independent restaurants to facilitate easy online ordering for customers. The company experienced significant growth during the COVID-19 pandemic, particularly within its sales team, as it received a multitude of inbound inquiries about its platform. To support the influx of leads, the company had to hire new reps and get them up and running as quickly as possible.
The Solution
In an effort to reduce the time it takes for a new hire to close their first deal, Cole and his team implemented Mindtickle to develop a robust — and fun — new hire training program that didn’t only impart company, product, and competitive knowledge, but also pushed the newest reps on the team to connect and collaborate with their peers. Feedback and lots of internal meetings helped to maximize training impact and retention. Working with sales managers, Cole pulled documentation and feedback across teams to create a cohesive narrative that ultimately shaped learning paths.
Operational Impact
Quantitative Benefit
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