Download PDF

Case Studies > Cinchcast’s audio broadcasting platform goes on the air every day with New Relic

Cinchcast’s audio broadcasting platform goes on the air every day with New Relic

Technology Category

Platform as a Service (PaaS) - Connectivity Platforms
Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Telecommunications

Applicable Functions

Sales & Marketing
Business Operation

Use Cases

Real-Time Location System (RTLS)
Remote Asset Management

Services

Cloud Planning, Design & Implementation Services
Data Science Services

The Challenge

Cinchcast, a company that provides a cloud-based audio management platform, was experiencing rapid growth as more individuals, businesses, and organizations discovered how easy it was to create and deliver audio content using their solution. On a monthly basis, Cinchcast’s media property, BlogTalkRadio, was hosting more than 35,000 hours of original content, attracting over 13 million unique visitors, and powering 15 million streams and 175 million ad impressions. The team at Cinchcast knew that site performance was critical to participant engagement and saw it as a critical success factor for their continued rapid growth. They needed more insight and visibility into application performance to understand which components in the application were taking significantly more time than others and how fast the website loaded from an end-user perspective. Using multiple tools from multiple vendors was time-consuming and did not offer a seamless monitoring experience.

About The Customer

Cinchcast is a company that provides a cloud-based audio management platform that makes it easy for companies to create, share, measure, and monetize audio content with audiences anywhere in the world. The simple, yet powerful SaaS solution, enables businesses and organizations of all types to produce and share original audio content without the burden of additional hardware, software, or logistics overhead. Headquartered in New York City, Cinchcast powers audio creation and publishing for companies such as United Business Media, Business Insider, SAP, and Sears, and is the technology behind BlogTalkRadio. The company powers the production and distribution of over 1500 hours of content every day.

The Solution

Cinchcast found the installation of New Relic to be straightforward, simple, and quick. They knew certain pages that were taking a longer time to load than they should, so the team dove right in, finding and fixing performance bottlenecks almost immediately. Today, the team uses New Relic to track performance on all their sites including the BlogTalkRadio site which allows people to generate their own audio content and publish it online and to social media providers. New Relic is installed in both development and production environments. Cinchcast uses New Relic on their development server to see what impact a change will have on their production environment. In their production environment, New Relic runs continuously so the team catches performance problems proactively, and they also perform a thorough weekly review to evaluate performance, spot any bottlenecks, and prioritize future performance improvements.

Operational Impact

New Relic helped Cinchcast quickly identify problem spots so they could optimize them.
New Relic runs continuously in Cinchcast's production environment, allowing the team to catch performance problems proactively.
Cinchcast performs a thorough weekly review to evaluate performance, spot any bottlenecks, and prioritize future performance improvements.

Quantitative Benefit