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Cloudinary Delivers Simplified Image Management Workflow for Fairfax Media’s Digital Transformation
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Functions
- Sales & Marketing
Services
- Cloud Planning, Design & Implementation Services
The Challenge
In 2016, Fairfax Media began a wide-ranging digital transformation of its news organization, which included streamlining image management and delivery workflow. An efficient publishing workflow is key for journalists at Fairfax Media, who are responsible for posting articles, including supporting assets, such as imagery. Historically, a lot of production time was spent manipulating images to ensure they were optimized for different target devices and formats for the audience. This process was frustrating because it took valuable time from their core reporting, writing and editing duties. The team initially considered developing its own in-house image management solution, but decided to outsource these tasks to a commercial partner to save time and resources.
About The Customer
Fairfax Media Limited [ASX:FXJ] is one of the largest media companies in Australia and New Zealand that engages audiences and communities via print and digital media. It includes recognizable mastheads including The Australian Financial Review, The Sydney Morning Herald and The Age. Fairfax Media operates numerous news and information websites, as well as tablet and smartphone apps, for online news sites. The company is headquartered in Sydney, Australia and has a workforce of between 5,001–10,000 employees.
The Solution
Fairfax Media evaluated solutions from a number of content delivery networks and image optimization solutions, ultimately selecting Cloudinary. Cloudinary has a number of customers that Fairfax Media considers peers, so they felt confident in its capabilities and ability to scale to support their reader base. In addition, Cloudinary offered functionality that addressed their need to deliver content to different devices, across various channels, as well as enabling them to render images dynamically to support different image formats or aspect ratios in the future. The Cloudinary API enabled dynamic URL-based manipulations to original high-quality images, eliminating the need for the editorial team to create and store multiple variants of every image and streamlining the publishing workflow.
Operational Impact
Quantitative Benefit
