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Cloudinary Integrates Shutterstock to Accelerate Creative Workflow
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Professional Service
- Software
Applicable Functions
- Business Operation
Use Cases
- Digital Twin
Services
- Cloud Planning, Design & Implementation Services
The Challenge
Creative and marketing teams often face challenges in managing digital assets across multiple channels. The process of tagging, cataloging, resizing, and downloading and reuploading rich media assets for optimal distribution can be time-consuming and inefficient. Furthermore, these teams often have to search, download, and license stock assets on a separate website, then save the chosen assets to their computers or to a cloud storage solution like Google Drive, DropBox, and Box. In order for these assets to be available in their DAM system for other team members, each asset along with its metadata needs to be individually uploaded.
About The Customer
Cloudinary is a leading provider of cloud-based image and video management solutions. They provide a modern Digital Asset Management (DAM) solution developed specifically to support today's digital customer experience needs and address common asset management pain points. In 2019, Cloudinary launched a Shutterstock integration to deliver a seamless asset management experience for joint Cloudinary-Shutterstock customers. The integration aimed to tackle the hidden workflow disruption for creative and marketing teams.
The Solution
To address the workflow disruption, Cloudinary integrated Shutterstock within its DAM solution. The first phase of the integration is an OAuth connection that allows Cloudinary customers with existing Shutterstock accounts to skip the steps of licensing, downloading, and then returning to upload Shutterstock content into Cloudinary. Instead, joint Shutterstock-Cloudinary customers can directly license and load stock images and video clips directly in their Cloudinary DAM. Once Shutterstock content is loaded in Cloudinary, other team members can search, browse, tag, organize, edit, and distribute their licensed Shutterstock assets just like they would with any assets created in-house.
Operational Impact
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