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CloverETL empowers UK telecom brand EE’s digital insights team
Technology Category
- Application Infrastructure & Middleware - Data Visualization
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Telecommunications
Applicable Functions
- Business Operation
Services
- Data Science Services
The Challenge
The digital insights team at EE, a UK telecommunications company, faced the challenge of integrating their business intelligence from various data sources into one place and visualizing them for a non-technical audience. The data sources included Adobe Analytics, VOC databases, clickstream records, and personalization tools. The team needed to pull data from these sources into Amazon RedShift and then push it all together into Tableau to see the story behind the data. The challenge was to handle this colossal amount of digital data with only a small team and without outsourcing the project to IT services, which would take months to set up and weeks for change requests.
About The Customer
EE UK is the largest telecommunication company in the UK, offering mobile and internet services to almost 28 million users. Formed in 2010 in Hatfield, UK, through a merger of TMobile and Orange brands, EE was the first UK brand to offer 4G network access, and is dedicated to offering the best network and service within Britain. The company has a small digital insights team tasked with integrating all of their business intelligence into one place and visualizing them for a non-technical audience.
The Solution
To handle their data profile agilely, the digital insights team at EE decided on CloverETL as the perfect solution for their needs. With CloverETL integrated with Tableau software, the team was equipped to lead a digital transformation revolution within EE. The platform gave them the ability to easily automate their data integration processes, creating fast turnaround insights for upper-level management. Using Clover, it took the team one month, for what would normally take at least six. The main appeal of CloverETL was its flexibility, ease-of-use, and low cost. It made it easier for their team to jump in and start integrating right away.
Operational Impact
Quantitative Benefit
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