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Coach's Transformation with MicroStrategy for Enhanced Business Intelligence and Reporting
Technology Category
- Analytics & Modeling - Predictive Analytics
- Functional Applications - Remote Monitoring & Control Systems
- Application Infrastructure & Middleware - Data Visualization
Applicable Industries
- Retail
- Consumer Goods
Applicable Functions
- Sales & Marketing
- Business Operation
Services
- System Integration
- Data Science Services
- Training
The Challenge
Coach began using business intelligence solutions some twenty years ago after an investment in SAP. Reporting required both IT and business users to manually stitch together information. The level of detail available was limited, and the report creation process was time-consuming. Without the flexibility of reporting and ability to increase user self-sufficiency, Coach decided that it was necessary to make a platform switch. Coach has an organizational culture where individuals want to immediately answer any question when asked. This was not easily supported by carrying around large binders full of disparate information. However, making the mental leap to a new solution was not easy for everyone. They had to give them a comfort level that any tool they chose would be able to answer those same questions.
About The Customer
Coach is a leading New York design house of modern luxury accessories. Known best for their handbags, men’s bags, and leather goods, Coach has expanded their product offerings of fine accessories and gifts for both men and women to include footwear, outerwear, watches, weekend and travel accessories, scarves, sunwear, fragrance, jewelry, and related accessories. With a strong brand presence and a commitment to quality, Coach has established itself as a prominent player in the luxury goods market, catering to a diverse clientele with a wide range of high-end products.
The Solution
Coach chose MicroStrategy to fulfill their current reporting needs, providing a level of flexibility and governance that was not available with other solutions. MicroStrategy's seamless integration allowed Coach's Business Intelligence team to quickly demonstrate its capabilities to executives. They were able to log onto their laptops, drag and drop some metrics, put in some filters, and within about five minutes, they had the top products across a given region. This quick and efficient reporting process was exactly what Coach needed. MicroStrategy also helped Coach realize the benefits of quick time-to-insight and enhanced visibility with reusable report templates and an Executive Dashboard application available via mobile. Coach is also beginning to explore Visual Insight, MicroStrategy’s visual data discovery tool, with their end-users.
Operational Impact
Quantitative Benefit
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