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Competitive Pricing Comparator – A strategic pricing intelligence tool
Technology Category
- Analytics & Modeling - Big Data Analytics
- Analytics & Modeling - Data-as-a-Service
Applicable Industries
- Telecommunications
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Demand Planning & Forecasting
Services
- Data Science Services
The Challenge
The client, a leading US-based prepaid telecom operator, was facing a challenge in the rapidly evolving telecommunications industry. Customers were demanding more control over their service subscriptions and the amount they pay, moving away from traditional 'one-size-fits-all' pricing plans. They were looking for customized plans that met their individual needs and price points. This trend forced prepaid cellular operators and Mobile Virtual Network Operators (MVNOs) to offer 'create-your-own' plans. As the customer base became more demanding, mobile operators needed to regularly innovate with their pricing plans to attract new customers and encourage loyalty among existing ones. The client wanted to offer an attractive pricing plan that would keep them ahead of the competition and avoid getting caught in the pricing conundrum.
About The Customer
The client is a leading US-based prepaid telecom operator. They are a major player in the telecommunications industry, offering a range of services to their customers. The client operates in a highly competitive and rapidly evolving industry, where customer demands and preferences are constantly changing. They are faced with the challenge of keeping up with these changes and staying ahead of their competitors. The client's customer base is diverse and demanding, looking for greater control over their service subscriptions and the amount they pay. They are moving away from traditional 'one-size-fits-all' pricing plans and are looking for customized plans that meet their individual needs and price points.
The Solution
Blueocean Market Intelligence proposed the development of a tool, the Competitive Pricing Comparator. This tool captures, refreshes, and compares the plan pricing/features of consumer and business wireless voice + data offerings from 26 prepaid operators in the US on a weekly basis. The tool features a database of the information captured, containing details such as rates for voice & data, tethering, international roaming and long distance calls, data speeds and throttle, etc. This acts as a backend to the user intuitive dashboard frontend, which features filters to compare competitive data. Blueocean Market Intelligence further documents the summary of all changes and creates a write-up outlining the underlying competitive strategies. The summary also touches upon promotional activities, campaigns and their effectiveness.
Operational Impact
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