Competitive Pricing Comparator – A strategic pricing intelligence tool

• Analytics & Modeling - Big Data Analytics

• Telecommunications

• Sales & Marketing

• Data Science Services

The client, a leading US-based prepaid telecom operator, was facing challenges in the fast-changing dynamics of the telecom industry. The trend of customers wanting greater control over their service subscriptions and the amount they pay was making the traditional “one-size-fits-all” pricing plans obsolete. Customers were looking for customized plans that met their individual needs and price points, including personalized offers. This trend was compelling prepaid cellular operators and Mobile Virtual Network Operators (MVNOs) to offer “create-your-own” plans. As the customer base of prepaid plans continued to grow and become more demanding, mobile operators needed to regularly innovate with their pricing plan(s) to attract new customers and encourage loyalty among existing customers. The client wanted to offer an attractive pricing plan that would keep them ahead of the competition and avoid getting caught in the pricing conundrum.

The client is a leading US-based prepaid telecom operator. They are a major player in the telecommunications industry, offering a range of services to their customers. The client operates in a highly competitive market, where the dynamics are constantly changing. The trend of customers wanting more control over their service subscriptions and the amount they pay has made the traditional “one-size-fits-all” pricing plans obsolete. This has compelled the client to consider offering “create-your-own” plans to meet the individual needs and price points of their customers. The client is committed to staying ahead of the competition and is constantly looking for ways to innovate their pricing plans to attract new customers and encourage loyalty among existing ones.

Blueocean Market Intelligence proposed the development of a tool, the Competitive Pricing Comparator. This tool captures, refreshes, and compares the plan pricing/features of consumer and business wireless voice + data offerings from 26 prepaid operators in the US on a weekly basis. The tool features a database of the information captured, containing details such as rates for voice & data, tethering, international roaming and long distance calls, data speeds and throttle, etc. This acts as a backend to the user intuitive dashboard frontend, which features filters to compare competitive data. Blueocean Market Intelligence further documents the summary of all changes and creates a write-up outlining the underlying competitive strategies. The summary also touches upon promotional activities, campaigns and their effectiveness.

• The Competitive Pricing Comparator has been a key component in helping the client with early identification of competitive threats and strategic moves.
• The tool has also influenced the client's pricing decisions and product placements.
• The client has been using this strategic tool as the go-to source for competitive pricing intelligence for the fourth successive year, underlining the success of the tool.