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Google Cloud Platform > Case Studies > Conrad Electronic Extends Relationship with Google Cloud to Optimize Customer Experiences
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Conrad Electronic Extends Relationship with Google Cloud to Optimize Customer Experiences

Technology Category
  • Analytics & Modeling - Big Data Analytics
  • Analytics & Modeling - Real Time Analytics
Applicable Industries
  • Retail
Applicable Functions
  • Business Operation
  • Sales & Marketing
Use Cases
  • Inventory Management
  • Supply Chain Visibility
Services
  • Cloud Planning, Design & Implementation Services
  • Data Science Services
The Challenge
Conrad Electronic, a B2B sourcing platform, was looking for a way to provide its marketplace suppliers with valuable data insights on their products. The company wanted to maintain its high-quality service and ensure that marketplace providers could easily manage their products. The COVID-19 pandemic had caused demand peaks and the company needed a solution that could help suppliers respond to customers’ needs quickly. The company wanted a solution that could provide visibility into key metrics on their product portfolios.
About The Customer
Conrad Electronic is a B2B sourcing platform that provides manufacturers, dealers, and distributors with access to 2.3 million B2B customers across Germany. Once enlisted on the platform, suppliers can easily tap into new markets, launch new products or expand their existing online business. Since its launch three years ago, the marketplace now offers more than six million products and continues to grow.
The Solution
Conrad Electronic selected Looker, the business intelligence (BI) and analytics platform from Google Cloud, to provide suppliers on its marketplace with access to valuable data insights on their products. By integrating Powered By Looker into the reporting platform, all of Conrad’s sellers now have greater visibility into how their products are performing and can optimize their product offering accordingly. They can dig into key performance metrics on their products, including volume of traffic to product pages, price comparisons with other vendors and the number of customers interested in specific products. With the initial proof-of-concept proving hugely successful, Conrad has now rolled out the solution to its entire network of marketplace partners.
Operational Impact
  • Greater visibility into product performance for all sellers
  • Ability to optimize product offering based on data insights
  • Access to key performance metrics on products, including volume of traffic to product pages, price comparisons with other vendors and the number of customers interested in specific products
Quantitative Benefit
  • First marketplace sellers gained visibility into key metrics on their product portfolios in less than a month
  • The marketplace now offers more than six million products and continues to grow

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