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Cooee Busways: On-Demand Service Connecting Suburban Residents to Local Train Stations and Shopping
Technology Category
- Functional Applications - Fleet Management Systems (FMS)
- Networks & Connectivity - Cellular
Applicable Industries
- Cities & Municipalities
- Transportation
Applicable Functions
- Business Operation
- Logistics & Transportation
Use Cases
- Fleet Management
- Public Transportation Management
- Smart City Operations
Services
- Software Design & Engineering Services
- System Integration
The Challenge
In January 2019, Busways partnered with Via to deliver an on-demand shared service for residents in three fast-growing suburbs: The Ponds, Kellyville Ridge, and Schofields. The attractive neighborhoods offer close proximity to rail stations that connect commuters to Sydney’s central business district. As the population grew, parking pressure at stations created a headache for residents who had little choice but to travel by car. Many commuters were forced to park hundreds of meters away from stations and only after searching for spaces for long periods of time. Recognizing this growing problem, Busways conducted a survey, the results of which showed a strong interest in deploying an on-demand solution. Busways turned to Via to help design and launch a service that would provide residents with the convenience of driving alone without the stress of searching for parking and delayed travel.
About The Customer
Busways is a leading public transport provider in Sydney, Australia, known for its innovative approach to solving urban mobility challenges. The company has a strong focus on customer satisfaction and environmental sustainability. In partnership with Via, a global leader in public mobility solutions, Busways aims to offer efficient and convenient transport options for suburban residents. The collaboration between Busways and Via leverages advanced technology to provide an on-demand service that connects residents to local train stations and shopping centers, thereby reducing the need for private car usage and alleviating parking pressures at train stations.
The Solution
Launched in May 2019, Cooee Busways is an on-demand public transport service that allows riders to connect to Schofields, Tallawong, and Rouse Hill Sydney Metro stations between 6:00 am and 9:00 pm on weekdays. Residents are also able to connect to and from The Ponds Shopping Centre between 9:00 am and 4:00 pm. Riders can easily identify the fully accessible Cooee buses, which are uniquely designed and feature a number between one and six on the front, rear, and side. Fares range from $1.12 and $4.80 depending on distance traveled and passenger type. Customers pay via credit or debit card through the app, or when they board the vehicle.
Operational Impact
Quantitative Benefit
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