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Dannon gains a competitive advantage CASE STUDY | TMS 01 with BluJay Solutions
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Functional Applications - Transportation Management Systems (TMS)
Applicable Industries
- Food & Beverage
Applicable Functions
- Logistics & Transportation
- Warehouse & Inventory Management
Use Cases
- Fleet Management
- Inventory Management
- Supply Chain Visibility
Services
- Software Design & Engineering Services
- System Integration
The Challenge
Yogurt consumption has almost doubled every seven years, making it one of the fastest-growing segments in a very competitive dairy market. Getting products on shelves as quickly and efficiently as possible is critical. For Dannon, this requires tracking hundreds of loads a day through its three manufacturing plants, six distribution centers, and numerous trucks from third-party carriers. In addition to the complexity inherent in Dannon’s supply chain process, customers were requesting better service through improved scheduling options and increased on-time deliveries. Dannon’s former outbound and inbound appointment scheduling process was manual and required time-consuming phone calls, faxes, and emails between departments, shipping facilities, and carriers. Additionally, the dock scheduler at each location was the only party with visibility to the entire transportation schedule, creating a bottleneck that limited the ability to communicate any delivery changes to the customers.
About The Customer
Dannon is a leading global food company built on four business lines: Fresh Dairy Products, Early Life Nutrition, Waters, and Medical Nutrition. Danone's U.S. subsidiary The Dannon Company, Inc. is one of the top manufacturers and distributors of yogurt in the United States, with three plants including the largest yogurt manufacturing plant in the country. The Dannon Company, Inc. grew rapidly after introducing fruit-on-the-bottom yogurt cups in 1947. Headquartered in White Plains, NY, Dannon is the best-selling brand of yogurt worldwide. The company has a significant presence in the U.S. market, where yogurt consumption has almost doubled every seven years, making it one of the fastest-growing segments in the competitive dairy market.
The Solution
Dannon selected BluJay’s Transportation Management to address increasing customer demands and complexity in the company’s fast-growing, fast-changing marketplace. The solution is a true SaaS TMS that supports planning, execution, claims, and appointment scheduling. Transportation Management also integrates with Dannon’s SAP system to ensure end-to-end control and visibility over inventory to improve overall enterprise resource planning (ERP). Dannon improved order accuracy, appointment scheduling, workforce performance, visibility, and communication using Transportation Management to more efficiently manage operations in the following ways: Staff in advance with an online calendar-based Dock Scheduler, Monitor arrival and departure appointments in real-time, Track priority deliveries and provide details to all load planners and transportation staff, Research areas with frequent issues, pinpoint causes and address problems, Review accessorial charges and automatically calculate fuel surcharges for total shipment cost. With complete visibility into transportation processes, Dannon has increased customer satisfaction while freeing up internal resources to focus on other initiatives.
Operational Impact
Quantitative Benefit
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