Data-driven business with Qlik

Technology Category

Analytics & Modeling - Real Time Analytics
Application Infrastructure & Middleware - Data Visualization

Applicable Industries

Telecommunications

Applicable Functions

Sales & Marketing

Use Cases

Predictive Quality Analytics

Services

Data Science Services

The Challenge

The Consumer division of BT aimed to have a BT product in every UK household. To achieve this, they needed to consolidate various BT brand data from different data siloes and data warehouses into a unified view. They also wanted to empower users to interact and explore the data with confidence and trust.

About The Customer

The customer in this case study is the Consumer division of BT, a major telecommunications company. Their goal is to have a BT product in every household in the UK. To achieve this, they needed to bring together large volumes of BT brand data from various data siloes and data warehouses into a combined view. They also wanted to empower users with the ability to interact and explore the data with confidence and trust.

The Solution

The solution involved the use of Qlik solutions including Qlik Sense, GeoAnalytics, and Continuous Classroom. The Data Visualisation team created a series of reusable apps, such as a consumer-wide view of the household. This provided digital enablement for users to perform data analytics on-the-fly, simplifying the process and reducing duplication and replication.

Operational Impact

Qlik has reduced the need for users to ask Analysts questions, freeing up their time for other tasks.
Users are accelerating their interaction ability by asking natural questions with answers aimed by response in ‘analytics in six or less clicks’.
This in turn, increases their confidence in the data, and assists the Data Visualisation team in enablement, onboarding and upskilling.

Quantitative Benefit