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Bubble Group > Case Studies > Data Roadtrip: A No-Code Solution for Demographic Exploration
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Data Roadtrip: A No-Code Solution for Demographic Exploration

Technology Category
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • Buildings
  • Cement
Use Cases
  • Building Automation & Control
The Challenge
Olivier Ballou, a graphic designer with a degree in political science, wanted to create an interactive web application that would allow users to explore and guess the demographics of different neighborhoods in the United States. The challenge was to create an engaging, user-friendly platform that could integrate real-life Google Streetview images and demographic data. The app needed to be built quickly and cost-effectively, and Olivier wanted the ability to make tweaks and changes himself. However, as a non-developer, he faced the challenge of creating a fully functional web app without the necessary coding skills.
About The Customer
Data Roadtrip is designed for users who are interested in exploring and understanding the demographics of different neighborhoods in the United States. The app is particularly appealing to those who enjoy interactive, game-like experiences. Users can be from any background, but a curiosity about socio-political trends and demographics is a common trait. The app has been tested by a hundred or so users, and has been particularly successful in schools. Olivier is now looking to partner with a foundation, non-profit, or elearning platform to promote and develop the project further.
The Solution
Olivier chose to use Bubble, a no-code platform, to build his app, Data Roadtrip. The app allows users to select a 'roadtrip' - a collection of real-life locations based on a theme. Users can then explore these locations via Google Streetview and guess the income, racial makeup, and political leanings of the area. After making their guesses, users receive a score and an interesting fact about the place. Olivier worked with a Bubble expert from India to build Data Roadtrip for just $1,000. The no-code platform allowed him to create a fully functional web app quickly and cheaply, and the ability to make changes in real-time over a Zoom call was a significant advantage.
Operational Impact
  • The operational results of Data Roadtrip have been positive. The app has been tested by a number of users, and based on their feedback and recordings, Olivier has been able to make a first round of user experience and content improvements. The app has been particularly successful in schools, indicating its potential as an educational tool. One user described the game as 'really eye-opening', highlighting its ability to challenge assumptions and increase understanding of different parts of the US. Olivier is now looking to take the app to the next level by partnering with a foundation, non-profit, or elearning platform.
Quantitative Benefit
  • Built a fully functional web app for just $1,000
  • Tested the app with a hundred or so users
  • Made a first round of UX and content improvements based on user feedback and recordings

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