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Dentsu Aegis Network takes efficiency to a new level with Catalytic
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Functions
- Business Operation
Use Cases
- Process Control & Optimization
Services
- Software Design & Engineering Services
The Challenge
Dentsu Aegis Network, a media and digital marketing communications company, was facing challenges with its mid-office media activation processes. These processes were repetitive, time-consuming, and prone to human error. Each customer had different needs, requiring Dentsu to adapt to each one. The process required extensive back-and-forth between multiple stakeholders and the speed was impacted by how quickly team members could respond to customers. An entire team was needed to absorb the pre-reconciliation actualization work to confirm media spend for large accounts.
About The Customer
Dentsu Aegis Network is a media and digital marketing communications company that operates in 145 countries. The company has over 50,000 employees and serves more than 11,000 customers. Dentsu is committed to innovation and has established the Automation Center of Expertise (COE) to ensure the company’s operations remain cutting edge. The Automation COE provides a framework for Dentsu to identify integrated and intelligent automation opportunities to improve its processes and make good on its promise to create new value for its customers and society.
The Solution
Dentsu partnered with Catalytic to automate its mid-office media activation processes. Catalytic's AI and intelligent automation approach was chosen for its flexibility and reliable operational excellence experience. The automation process involved pulling reports from multiple systems, managing and organizing data, automatically emailing out for validation, consolidating feedback, and updating the system with gathered feedback. Within two weeks, Catalytic delivered a solution with one client team that will be deployed across 30+ teams by the end of 2019. Catalytic worked with Dentsu to develop a roadmap for further automation.
Operational Impact
Quantitative Benefit
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