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Digital Transformation Success: AMF Magnetics' Journey with Cin7, Xero, Shopify Plus and Shippit
Technology Category
- Functional Applications - Inventory Management Systems
- Functional Applications - Warehouse Management Systems (WMS)
Applicable Industries
- Electrical Grids
- Finance & Insurance
Applicable Functions
- Sales & Marketing
- Warehouse & Inventory Management
Use Cases
- Inventory Management
- Predictive Replenishment
Services
- System Integration
The Challenge
AMF Magnetics, the largest supplier of permanent magnets in Australia, was facing challenges in managing its complex business operations. The company caters to a diverse range of customers, from large B2B orders to specialist medical equipment and casual D2C customers, and deals with multiple suppliers in different locations. The company's commitment to uncompromising customer service added to the complexity. Despite digitizing to some extent and using MYOB desktop software for inventory and accounting, the company found its operational processes inefficient and limiting its growth. The need for a digital transformation was evident, but the path to it was unclear.
About The Customer
AMF Magnetics is an Australian company specializing in the sale of permanent or 'rare earth' magnets. Established in the early 1980s, it is now the largest supplier in Australia, offering around 1500 products. The company caters to a wide range of customers, from large B2B orders to specialist medical equipment and casual D2C customers. AMF Magnetics is committed to providing uncompromising customer service and has a complex supply chain with multiple suppliers in different locations. The company was purchased by Mark in 2006, who sought to transform it from an 'analog outfit' to a digitally advanced business.
The Solution
To address the challenges, AMF Magnetics made two strategic decisions. First, they hired an in-house marketing and IT team with modern software skills, including a new CEO with a strong background in business operations. Second, they collaborated with external experts, SMB Consultants. The new CEO, Catalina Rodríguez, led the team to transition the business from MYOB to Xero for accounting. However, they realized the need for a robust inventory management solution to complement Xero. SMB Consultants recommended Cin7 after understanding AMF's specific business requirements. A hybrid solution was developed, integrating Cin7 with Xero and building a custom integration between Cin7 and Shopify. This solution was tailored to AMF's diverse customer base and specific operational requirements.
Operational Impact
Quantitative Benefit
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