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District 49 uses LiveChat to build strong relationship with its community

Technology Category
  • Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
  • Education
Applicable Functions
  • Business Operation
Use Cases
  • Remote Collaboration
The Challenge
District 49, a school district in Colorado, was facing challenges in communicating effectively with parents. Parents were having difficulty finding the information they needed on the district's website. They were resorting to phone calls and emails, but the communication process was slow and inefficient. The district wanted to improve this process and make it easier and quicker for parents to get the information they needed.
About The Customer
District 49 is one of Colorado’s fastest growing school districts. The district oversees 22 primary and secondary schools. Its mission is to create a safe and caring educational environment for all students. The district believes that good communication is key to a healthy and fruitful relationship with its community. Well-informed and kindly-serviced parents bring their children to the schools from a chosen district and give financial support to it. With more children and more money, the school district can grow, blossom and offer its community more individualized educational opportunities.
The Solution
To address the communication challenge, District 49 implemented LiveChat on their website. This allowed parents to get quicker answers and feel taken care of. The LiveChat feature is available on their main website and most of the websites of the 22 schools the district runs. Parents can get in touch with the communication team whenever they have a question or an issue. During working hours they chat and after hours they leave messages using a contact form. This means that parents who can’t use District 49’s LiveChat when at work can still get in touch with the district when they come back from work. LiveChat at District 49 is used by 15 agents in total. Each of them shows up in the chat window with a photo, full name and a job title. This way the visitors who start chats see a real person on the other side, making it easier to experience a more personal conversation.
Operational Impact
  • Improved communication with the district and well-informed parents.
  • Parents started getting quicker answers and felt being taken care of.
  • Parents are finding it easier to communicate with District 49 team members, who can better respond to parents’ information needs.

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