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Drive Social Media Case Study
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Software
Applicable Functions
- Sales & Marketing
Use Cases
- Process Control & Optimization
Services
- Software Design & Engineering Services
- System Integration
The Challenge
Drive Social Media was seeking a solution to streamline the flow of client data and accurately demonstrate the return on their marketing efforts. Prior to using Cyclr, Drive was either building integrations themselves or having clients manually enter their data into Drive's systems. This process was time-consuming and prone to mismanagement. Drive wanted to find an easier way to manage data and chose to work with Cyclr due to its user-friendly interface, excellent support, and the ability to implement branching logic for all of Drive's integrations.
About The Customer
Drive Social Media is a full-service digital advertising agency that also owns a proprietary SaaS platform, Marketing Milk. This analytics tool is used by Drive to demonstrate results to their clients. The company primarily works with small to medium-sized businesses, aiming to deliver a minimum three times return on investment. Drive Social Media has been a customer of Cyclr since March 2018 and operates at the enterprise contract level. The company is based in the USA and uses between 2 to 3 million API calls/tasks per month. They have 1,500 active workflows and 40 active connectors, with the most common connectors being RingCentral, Facebook Offline, Google Sheets, and Marketing Milk.
The Solution
Drive Social Media's primary goal was to accurately assess the first touch point a customer has with their clients' businesses. For example, if a customer first encounters a business through an Instagram ad, but later makes a purchase after a Google search, Drive aims to prove that the first touch point was the Instagram ad. Drive's secondary goal was to perform branching logic on their integrations. Instead of dumping all phone calls from a VOIP system into Facebook Offline Events, they take all phone calls, queries, clients CRM, and determine if they are a new customer or current customer calling in. Drive can use these data points to provide their customers with deeper insights through their proprietary Marketing Milk SaaS application. Cyclr's integration capabilities, according to Drive, are far superior to the one-to-one style of integrations you would get with a product like Zapier.
Operational Impact
Quantitative Benefit
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