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Driving Blog Traffic and Exposure with Blogable: An IoT Case Study
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Buildings
- Cement
Use Cases
- Traffic Monitoring
- Transportation Simulation
The Challenge
The founder of Blogable, Dylan Anderson, was faced with the challenge of driving traffic to his websites and apps without having to pay for expensive advertising. He wanted to create a platform where users could share their blogs in one place, thereby increasing their visibility and following. The main goal was to allow users to share their content with people who are genuinely interested in it, without the need for costly advertisements. The challenge was to create a platform that was easy to use, efficient, and effective in driving traffic to users' websites.
About The Customer
Dylan Anderson, the founder of Blogable, is an Australian entrepreneur who has created a number of websites and apps. He has used the Bubble no-code platform to bring his ideas to life, including Blogable and YardGuru.com.au, a gardening comparison site and booking application. Anderson is not interested in SEO or spending money on advertising, but he recognizes the importance of getting his creations in front of people. He created Blogable to solve this problem, providing a platform for users to share their blogs and gain exposure without the need for costly advertisements.
The Solution
The solution was the creation of Blogable, an app that allows users to share their blogs all in one place. Users can create a 'Channel' and upload posts, which are then displayed across the Blogable Network. The app encourages users to upload a short 'excerpt' or eye-catching paragraph to attract visitors to their website. Visitors can 'Subscribe' to a user's 'Channel', and when the user uploads a new post, it will be shown in the subscriber's feed. The app also allows users to generate income by displaying ads on their posts and accepting 'pledges' from visitors. Blogable was built on Bubble, a no-code platform that allows for the creation of fully customizable web applications and workflows.
Operational Impact
Quantitative Benefit
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