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Onfleet > Case Studies > Drizly: Revolutionizing Alcohol E-commerce with IoT
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Drizly: Revolutionizing Alcohol E-commerce with IoT

Technology Category
  • Networks & Connectivity - NFC
Applicable Industries
  • E-Commerce
  • Retail
Applicable Functions
  • Logistics & Transportation
Use Cases
  • Last Mile Delivery
  • Retail Store Automation
The Challenge
Drizly, the nation's largest alcohol e-commerce marketplace, faced the challenge of streamlining shopping for beer, wine, and spirits online. The company needed to connect its customers with a wide array of selections, competitive pricing, and fast delivery. Additionally, Drizly had to manage the complexities of state-by-state differences in alcohol regulations, retailer and payment processing challenges, and proof of identification and signatures. The company also had to adapt to the changing landscape due to the COVID-19 pandemic, which included implementing measures to keep its community, partners, and customers safe. This included offering contactless ID scanning, eliminating customer signatures, and offering outside deliveries.
About The Customer
Drizly is the largest alcohol e-commerce marketplace in the United States. Based in Boston, the company has been steadily growing its business since its launch in 2015. Drizly streamlines shopping for beer, wine, and spirits online by connecting its customers with a wide array of selections, competitive pricing, and fast delivery. The company has partnered with premium retail businesses in over 180 markets across North America. Drizly also manages the complexities of state-by-state differences in alcohol regulations, retailer and payment processing challenges, and proof of identification and signatures.
The Solution
Drizly partnered with premium retail businesses in over 180 markets across North America to deliver an unrivaled selection, competitive pricing, and personalized recommendations. To power drivers and deliveries to customers in a seamless solution, Drizly trusted Onfleet. Onfleet became an especially powerful tool for businesses managing scheduled and last-minute 'hotshot' deliveries at volume, across different geographies. It brought transparency and efficiency to a complicated set of tasks. Drizly also developed proficiency in managing the complexities of state-by-state differences in alcohol regulations, retailer and payment processing challenges, and proof of identification and signatures. The company also implemented measures to keep its community, partners, and customers safe by offering contactless ID scanning, eliminating customer signatures, and offering outside deliveries.
Operational Impact
  • By partnering with Onfleet, Drizly was able to bring transparency and efficiency to its delivery operations. The company was able to manage scheduled and last-minute 'hotshot' deliveries at volume, across different geographies. This resulted in a seamless solution for powering drivers and deliveries to customers. Additionally, Drizly was able to manage the complexities of state-by-state differences in alcohol regulations, retailer and payment processing challenges, and proof of identification and signatures. The company also implemented safety measures in response to the COVID-19 pandemic, including offering contactless ID scanning, eliminating customer signatures, and offering outside deliveries.

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