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eBay Case Study

Technology Category
  • Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
  • Retail
Applicable Functions
  • Sales & Marketing
Use Cases
  • Supply Chain Visibility
Services
  • Data Science Services
The Challenge
eBay, a giant in online retail, was struggling with managing its vast amount of merchant data. The sales and marketing operations team found it extremely challenging to combine multiple data sources. The team was spending days building weekly reports in Excel, which were outdated by the time they reached their destination. The lack of a unified and updated view of their data was hindering their ability to make timely and informed decisions.
About The Customer
eBay is one of the world’s largest online marketplaces with 128 million active users globally. Founded in 1995, eBay has grown to become a platform where practically anyone can buy and sell practically anything. The company connects a diverse and passionate community of individual buyers and sellers, as well as small businesses. eBay is headquartered in San Jose, California and operates in the retail industry, specifically in the eCommerce sector.
The Solution
eBay implemented Domo, a data management platform, to better manage their merchant data. Domo provided eBay with a unified view of their data, eliminating the need for time-consuming Excel reports. The platform allowed eBay to combine multiple data sources easily and present the data in a visually appealing structure. Domo was simple to implement and easy to use, enabling eBay to quickly get key performance indicators up and running. The platform also provided the ability for executives to easily understand the data and make informed decisions.
Operational Impact
  • Domo provided eBay with a single record of truth, enabling managers to focus their efforts effectively each week.
  • Domo's visually appealing structure made the data more understandable and engaging.
  • The implementation of Domo was simple and exceeded expectations.

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