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Efficient Asset Management: AFP Marketing's Transformation with 4ALLPORTAL DAM System
Technology Category
- Application Infrastructure & Middleware - Database Management & Storage
- Infrastructure as a Service (IaaS) - Cloud Databases
Applicable Industries
- E-Commerce
- Equipment & Machinery
Applicable Functions
- Maintenance
- Sales & Marketing
Use Cases
- Asset Health Management (AHM)
- Asset Lifecycle Management
Services
- System Integration
- Training
The Challenge
AFP Marketing GmbH, a successful e-commerce company, was facing a significant challenge in managing its enormous photo archive. The company, which operates various online shops with diverse product ranges, uses photos extensively for product presentation across print and digital channels. This resulted in a massive photo database of around 200,000 images, which were used in web shops and print publications. The company needed utmost efficiency to manage and distribute these assets. Furthermore, AFP Marketing aimed to supply customers with data, text, and images through its media database, which forms the basis for selling goods in the web shops. The challenge was to optimize the archiving of images and graphics to ensure they could be easily found in the future.
About The Customer
AFP Marketing GmbH is a successful company in the e-commerce sector, operating for over a decade. The company maintains two locations south of Bremen, employing about 90 people. AFP Marketing operates various online shops with a diverse range of products. The company heavily relies on photos for product presentation, which are used across print and digital channels. This has resulted in a massive photo database, which the company uses in its web shops and print publications. AFP Marketing is a flexible company, always looking for ways to make its work more efficient and time-saving.
The Solution
To address these challenges, AFP Marketing decided to implement a new Digital Asset Management System (DAM). The company chose the 4ALLPORTAL DAM system, which met all of their important requirements. After installing the DAM system, Anne Mette Alfken, who was responsible for its maintenance, defined internally uniform standards for adding tags and categorizing files. This contributed to the system being able to fully exploit its strengths in everyday work. The DAM system enabled AFP Marketing to use digital workflows more efficiently, improving collaboration with internal and external stakeholders. It also simplified the management of usage rights, as they were stored with the assets upon upload. The system's search and filter functions made it an ultimate efficiency machine for AFP Marketing, enabling them to find image files in seconds.
Operational Impact
Quantitative Benefit
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