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El Bocon Magazine's Mobile Website Optimization with Marfeel
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Functions
- Sales & Marketing
Services
- Software Design & Engineering Services
The Challenge
El Bocon Magazine, a leading sports publication of Prensmart Group, a leading Peruvian digital and print publisher, was facing challenges with its mobile-responsive website. As the traffic started growing and audience usage started shifting to mobile, El Bocon realized the need for a more professional-looking, faster-loading website. The main goal for the El Bocon mobile website included improved design and user experience, aligning branding with the El Bocon desktop site, improved SEO, increasing mobile traffic and time spent on its website, and maximized mobile monetization.
About The Customer
El Bocon Magazine is one of Prensmart Group’s leading sports publications. Presmart is a leading Peruvian digital and print publisher, with an extensive portfolio that includes Diario Correo, Ojo, El Bocon, El Show and Pandora brands. El Bocon’s main target audience includes men who are looking for sports content on the latest trends in world football and sports videos.
The Solution
Marfeel, a mobile website development company, built a brand new mobile website for El Bocon. The website is mobile-adaptive, native, and monetization-driven, taking user experience into consideration and driving deeper engagement, contributing directly to optimized ad revenue. Using Marfeel’s proprietary technology, data is continually analyzed and optimized, ensuring a better presentation/layout of content, while substantially increasing revenues.
Operational Impact
Quantitative Benefit
