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Bullhorn > Case Studies > Element GmbH Enhances Candidate Relationship Management with Bullhorn CRM
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Element GmbH Enhances Candidate Relationship Management with Bullhorn CRM

Technology Category
  • Application Infrastructure & Middleware - Database Management & Storage
  • Infrastructure as a Service (IaaS) - Cloud Databases
Applicable Industries
  • Buildings
  • Equipment & Machinery
Applicable Functions
  • Maintenance
Use Cases
  • Inventory Management
  • Real-Time Location System (RTLS)
Services
  • System Integration
The Challenge
Element GmbH, a Germany-based consultancy firm, was facing challenges in managing its rapidly expanding candidate network. The company, which prides itself on providing exceptional and active personal support, was finding it increasingly difficult to maintain this level of service for its network of over 30,000 candidates. The CRM system they initially adopted was unable to keep up with the company's growth and the increasing demands of relationship management. The system's performance was poor and lacked consistency, making it difficult for Element GmbH to effectively manage its expanding database.
About The Customer
Element GmbH is a consultancy firm based in Germany, founded by Andreas Fischer, Laura Reisdorf, Torsten Fischer, and Christian Schmitt. The founders, who had previously worked for an English recruitment agency, established the company six years ago. Today, Element GmbH specializes in permanent and freelance roles within the finance, SAP, IT, engineering, and healthcare industries. The company, headquartered in Frankfurt with a second office in Berlin, has a network of over 30,000 candidates. Element GmbH is known for its commitment to active personal support, guaranteeing feedback to its candidates following the interview and placement process.
The Solution
Recognizing the importance of a robust CRM system, Element GmbH began to explore other options in the market. They were immediately impressed by Bullhorn's customizability and its ability to connect activities both geographically and operationally. The company found Bullhorn's system to be fast, professional, and highly connected, allowing for a more global approach to their operations. With Bullhorn, Element GmbH was able to utilize their existing data more effectively, run more comprehensive searches, and customize workflows to better suit their needs. The system also allowed for a holistic view of each candidate and client in real-time, across all departments and offices.
Operational Impact
  • The implementation of Bullhorn's CRM system has significantly improved Element GmbH's operations. The system's customizability and connectivity have allowed the company to manage their expanding database more effectively. The automatic email tracking feature has made it easier for consultants to build and manage relationships, freeing them from the task of manually inputting correspondence into the system. The company now has a global system that is well-integrated into its workflow, enhancing its ability to provide exceptional personal support to its candidates. Looking forward, Element GmbH plans to leverage Bullhorn's dashboards for more in-depth analysis and expand its use to executive levels. The company also plans to open another office in Germany and expand across Europe, with Bullhorn as its partner.
Quantitative Benefit
  • Element GmbH was able to manage a network of over 30,000 candidates more effectively.
  • The company gained the ability to run more comprehensive searches, enhancing their recruitment process.
  • Bullhorn's system allowed for a holistic view of each candidate and client in real-time, improving data visibility across all departments and offices.

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