Download PDF
Empowering Marketers with Next-Gen Customer Intelligence: A Case Study on Acxiom
Technology Category
- Analytics & Modeling - Machine Learning
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Consumer Goods
- Education
Applicable Functions
- Maintenance
- Sales & Marketing
Use Cases
- Inventory Management
- Machine to Machine Payments
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
The Challenge
Acxiom, a customer intelligence company, was facing the challenge of managing and analyzing the increasing volume of data captured by their customers. As digital experiences evolved across various channels and platforms, reaching consumers and meeting their expectations became a moving target. The company helps brands understand people through data, enabling them to create ethical, data-driven solutions that drive business growth through better customer experiences. However, the proper collection and usage of data was becoming increasingly complex. The company realized they needed to migrate to the cloud to scale and support hundreds of billions of transactions a month, while maintaining data privacy and security. The challenge was to continue capitalizing on their long heritage of identity data management in a safe, scalable, and cost-effective manner.
About The Customer
Acxiom is a customer intelligence company that helps brands optimize their marketing efforts to enable better customer experiences. They serve as a trusted advisor to some of the largest brands in the world, providing data-driven strategies to improve customer experiences and increase marketing conversions and revenue. Acxiom helps brands understand people through data, empowering them to create ethical, data-driven solutions that drive business growth. They are always at the forefront of adopting the latest technologies to best support their customers and maintain market differentiation.
The Solution
Acxiom implemented Databricks Lakehouse to securely unify customer data for analytics. This solution allowed Acxiom to unify a rich library of customer data points, making it easier for them to equip global brands with the customer intelligence they needed to fully understand their customers and delight them with targeted and personalized marketing experiences. With Delta Lake as their centralized data store, the Acxiom team could efficiently and securely bring in massive amounts of data from the enterprise and tech ecosystem, giving clients complete control over both known and pseudonymous views. Highly performant and reliable data pipelines fed Tableau reports and dashboards that enabled internal stakeholders to better collaborate with their clients, helping them understand what's working and what's not. The company also plans to leverage machine learning to better understand which customers to target with which services.
Operational Impact
Quantitative Benefit
Related Case Studies.
.png)
Case Study
Improving Vending Machine Profitability with the Internet of Things (IoT)
The vending industry is undergoing a sea change, taking advantage of new technologies to go beyond just delivering snacks to creating a new retail location. Intelligent vending machines can be found in many public locations as well as company facilities, selling different types of goods and services, including even computer accessories, gold bars, tickets, and office supplies. With increasing sophistication, they may also provide time- and location-based data pertaining to sales, inventory, and customer preferences. But at the end of the day, vending machine operators know greater profitability is driven by higher sales and lower operating costs.
Case Study
Series Production with Lot-size-1 Flexibility
Nobilia manufactures customized fitted kitchens with a lot size of 1. They require maximum transparency of tracking design data and individual processing steps so that they can locate a particular piece of kitchen furniture in the sequence of processes.
Case Study
American Eagle Achieves LEED with GE LED Lighting Fixtures
American Eagle Outfitters (AEO) was in the process of building a new distribution center. The AEO facility management team decided to look at alternate options for lighting layout that could provide energy and maintenance savings. AEO would need a full-time maintenance employee just to replace burned-out fluorescent tubes.
Case Study
Revolutionizing Rodent Control
From pet- and child-safe traps, to touch-free and live-catch rodent control solutions, Victor continues to stay committed to producing superior products that meet the varying needs of today’s pest control professionals. And, with a long standing history supporting customers in the food processing, service, and retail settings, Victor knew that strict regulations were costing organizations thousands of dollars in excess overhead trying to manage their rodent-control solutions. Trap inspections in these environments are often difficult and time consuming, requiring personnel to manually check a trap’s status multiple times per day, amounting to over six hours of manual labor. Victor is looking for an innovative way to increase operational efficiencies with the use of technology.
