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Enhancing Asset Production and Management: A Case Study on Splashlight's Use of DALIM ES
Technology Category
- Functional Applications - Enterprise Asset Management Systems (EAM)
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Consumer Goods
- Retail
Applicable Functions
- Sales & Marketing
Use Cases
- Asset Health Management (AHM)
- Asset Lifecycle Management
Services
- System Integration
The Challenge
Splashlight, a visual content and technology provider, was faced with the challenge of working transparently with clients to plan and improve their creative production processes. The company needed a 'central nervous system' that would align all parties involved, including merchandise teams, photographers, post-production teams, and the client, on the production schedule. This was necessary to support faster delivery of assets and allow for real-time adjustments to marketing strategies. Furthermore, Splashlight wanted a service that would enable brands managing enormous amounts of merchandise to not only track their assets in incredible detail but also create their own personalized system of accountability.
About The Customer
Splashlight is a visual content and technology provider that has been creating high-quality content and transforming production systems for nearly 15 years. The company develops world-class technology with an insatiable mission to deliver creative intelligence at every turn. In a world where data and fashion seem to be at odds, Splashlight intuitively understands the importance of leveraging technology to help retail brands exceed their goals. The company works with brands that manage enormous amounts of merchandise, providing them with the tools to track their assets in incredible detail and create their own personalized system of accountability.
The Solution
Splashlight adopted DALIM ES, an integrated web-based platform for efficient asset production and management. This unique customizable solution provides clients with efficient workflows and crystal-clear visibility into the production process. As a result, clients are able to plan and organize their creative assets more efficiently and generate more relevant and accurate photography output. According to Peter Gunther, Senior Director of Strategic Technology at Splashlight, the technology offered by DALIM ES can help brands better track their merchandise, deliver results on set more efficiently, and support their bottom line by planning, creating, and routing assets that go to the right place, at the right time to drive conversion. Benoit Lagarde, Splashlight’s Co-Founder, further explains that clients can customize virtually any element of the process, allowing them to focus on what they do best: generating the best work and getting their product quickly to market.
Operational Impact
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