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Foursquare > Case Studies > Enzo's Market: Leveraging IoT for Local Business Growth
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Enzo's Market: Leveraging IoT for Local Business Growth

Applicable Industries
  • Retail
Applicable Functions
  • Sales & Marketing
Use Cases
  • Retail Store Automation
  • Time Sensitive Networking
The Challenge
Enzo’s Market, a neighborhood-influenced grocery store and cafe in Chattanooga, Tennessee, faced the challenge of encouraging customers to explore their unique, local, and organic goods. Despite being a beloved local business, the store needed to attract more people, particularly from its primary demographic of young, savvy adults. The owners were hesitant to spend money on social media advertising, which was a common method of reaching out to potential customers. However, they realized the need to increase awareness and visitors from the neighborhood. The biggest challenge was to find an effective advertising method that would not only attract more customers but also provide a good return on investment.
About The Customer
Enzo’s Market is a neighborhood grocery store and cafe based in Chattanooga, Tennessee. The store is known for its local and specialty goods, which have made it a favorite among the community. The primary demographic of Enzo’s Market is young, savvy adults who value local and organic products. The average customer at Enzo’s spends about $30 per visit, shopping for groceries and enjoying a meal or drink at the cafe. The store is deeply rooted in the community and is always looking for ways to attract more people and encourage them to discover their unique offerings.
The Solution
Enzo’s Market decided to take a leap of faith with Foursquare, a location technology platform, for their advertising needs. This was their first ever attempt at advertising. The owner, Christopher Lykins, personally paid for the ad, hoping it would work to attract more customers. Foursquare's location-based services allowed Enzo's Market to target their primary demographic effectively. The platform also provided valuable data on customer behavior, which Enzo's Market could use to refine their marketing strategies and offerings. This innovative approach to advertising was a significant shift from traditional methods and marked a new chapter in the store's efforts to increase customer engagement and sales.
Operational Impact
  • The decision to use Foursquare for advertising has proven to be highly beneficial for Enzo’s Market. The location-based services have allowed the store to effectively target their primary demographic and attract more customers. The use of this innovative technology has also provided valuable insights into customer behavior, enabling the store to refine their marketing strategies and offerings. As a result, Enzo's Market has seen a significant increase in customer engagement and sales. The store's successful use of Foursquare Ads demonstrates the potential of IoT solutions in helping local businesses grow and thrive.
Quantitative Benefit
  • The average customer spend per visit is $30
  • The amount paid per customer visit for advertising is $1.78
  • The return on investment from Foursquare Ads is 1585%

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