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Erüst Agriculture's Success with Trusty: Enhancing Food Transparency and Boosting Sales
Technology Category
- Cybersecurity & Privacy - Intrusion Detection
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Agriculture
- Consumer Goods
Applicable Functions
- Sales & Marketing
Use Cases
- Agriculture Disease & Pest Management
- Behavior & Emotion Tracking
The Challenge
Erüst Agriculture, a large-scale provider of premium ultra-fresh produce in Turkey, faced a significant challenge due to the emergence of new competitors, the increasing demand for food transparency, and the changing consumer behavior in the wake of Covid-19. The ultra-fresh produce industry is highly competitive, particularly in regions with a high number of producers, such as Mediterranean countries. The industry's nature leaves little room for product differentiation, making innovation crucial for maintaining market shares. Erüst's customer base, consisting of health-conscious, educated, higher-income consumers, began demanding improved food transparency, especially after the Covid-19 health crisis. Simultaneously, new competitors started introducing premium products in the packaged high-quality ultra-fresh produce market. Erüst needed a quick, low-cost solution to outcompete these new players, retain its strong position with major sales channels, and improve its market share.
About The Customer
Erüst Agriculture is a large-scale producer of cleaned and packaged high-quality fresh fruits, vegetables, and herbs in Turkey. Their product portfolio consists of premium products that appeal to more environment and health-conscious, educated, higher-income consumers. Erüst Agriculture is known for its commitment to quality and sustainability, and it has a strong position with major sales channels. However, the company faced challenges due to the emergence of new competitors in the premium ultra-fresh produce market and the increasing demand for food transparency, particularly in the wake of the Covid-19 pandemic.
The Solution
Erüst turned to Trusty by ForFarming, a platform that enables agricultural producers to showcase their production processes, analysis reports, certificates, and facility information to consumers via QR codes on packages. This tool not only emphasizes product quality but also promotes sustainability, freshness, and safety. Erüst registered on the platform and uploaded various information about their company, including location, technology used, practices, legal documents, and certificates. ForFarming then designed unique QR code landing pages for Erüst and customized the data entry fields to match Erüst’s supply chain. Erüst recorded all their production processes on the customized data fields separately for each batch they produced and printed the respective QR codes of each batch on the product packages. Consumers could then scan these QR codes to view how, where, and by whom each batch was produced.
Operational Impact
Quantitative Benefit
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