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Flexport > Case Studies > Ergobaby's Supply Chain Transformation through Digitization
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Ergobaby's Supply Chain Transformation through Digitization

Technology Category
  • Analytics & Modeling - Real Time Analytics
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • Marine & Shipping
  • Transportation
Applicable Functions
  • Logistics & Transportation
  • Procurement
Use Cases
  • Last Mile Delivery
  • Supply Chain Visibility
The Challenge
Ergobaby, a leading consumer products company, was facing challenges with its complex supply chain. With over 10 global suppliers spread across China, India, and Vietnam, visibility into logistics milestones and other business-critical data was crucial for its growth and success. The company had outgrown its manual supply chain processes which primarily involved email threads and Excel spreadsheets. Furthermore, the company's product announcements on social media channels were tightly tied to cargo arrival dates, adding another layer of complexity. Ergobaby needed a logistics partner that could optimize their entire supply chain, increase visibility, and enhance collaboration at all points of the process, regardless of location.
About The Customer
Ergobaby is a fast-growing baby products company that has redefined how we carry babies since 2002. What started as a one mom’s search for an ergonomic and comfortable way to keep her newborn close to her, is now a leading consumer products company sold at more than 700 U.S. retailers and in 50 countries worldwide. Ergobaby operates a global supply chain, producing premium products in Asia, before shipping them to Germany. The company has more than 10 global suppliers spread across China, India, and Vietnam.
The Solution
Ergobaby chose Flexport to help digitize their supply chain. Flexport's cloud-based logistics platform allowed Ergobaby's suppliers to upload shipment details, creating a single source of truth for all suppliers and associated parties. This increased visibility and real-time updates allowed Ergobaby to plan downstream with greater accuracy, creating more predictability for their entire operation. The platform also enabled better coordination of product launches, faster time-to-market for online-only products, and increased efficiency of marketing campaigns. Flexport helped Ergobaby connect suppliers in China with their operations in Germany, allowing them to upload purchase orders and share them with suppliers to book shipments that were more aligned with cargo-ready dates. The platform also supported real-time reporting for end-to-end supply chain optimization.
Operational Impact
  • The digitization of Ergobaby's supply chain has transformed its operations in multiple ways. The company now has real-time visibility into their global logistics network, enabling better coordination of product launches, faster time-to-market for online-only products, and increased efficiency of marketing campaigns. The Flexport Platform has also enabled seamless collaboration with teams and suppliers, with automated reorders and direct booking of shipments based on cargo-ready dates. This has resulted in faster launches for online-only products and faster deliveries. During a recent launch of a new stroller, Flexport-enabled milestone visibility across a global network enhanced company-wide alignment, right down to the timing of social media posts. Ergobaby can now optimize for both speed and cost at every step in the supply chain.
Quantitative Benefit
  • 100% improved planning reliability and transparency
  • 2-3 days faster delivery of goods
  • 10+ suppliers onboarded to the Flexport Platform

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