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Case Studies > Etermax Scales its Popular Gaming Platform with the Continuous Availability of Redis Enterprise

Etermax Scales its Popular Gaming Platform with the Continuous Availability of Redis Enterprise

Technology Category
  • Analytics & Modeling - Real Time Analytics
  • Infrastructure as a Service (IaaS) - Cloud Storage Services
  • Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
  • E-Commerce
  • Software
Applicable Functions
  • Business Operation
  • Product Research & Development
Services
  • Cloud Planning, Design & Implementation Services
  • System Integration
The Challenge
In late 2014, Etermax’s online Trivia Crack game went viral, leading to a rapid increase in users. The company faced significant challenges with its existing open source Redis installation, including CPU bottlenecks, memory limitations, and high costs for maintaining a redundant infrastructure. The single-threaded nature of Redis and the inability to utilize all cores of the largest AWS instances further exacerbated the problem. Etermax needed a solution that could handle the high availability and performance demands of its growing user base, which was increasing by two to three million new users every week.
About The Customer
Etermax is a gaming company known for its popular online games such as Trivia Crack and Pictionary. The company experienced rapid growth in its user base, particularly in late 2014 when Trivia Crack went viral. Etermax's games attract millions of daily users, necessitating a robust and scalable infrastructure to support the high demand. The company initially relied on an open source Redis installation but soon faced limitations in terms of CPU bottlenecks, scalability, and cost. To address these challenges, Etermax turned to Redis Enterprise from Redis Labs, which provided the necessary performance, scalability, and cost-efficiency to support its growing user base.
The Solution
Etermax turned to Redis Enterprise from Redis Labs to overcome the limitations of its open source Redis installation. Redis Enterprise provided significant improvements in efficiency, allowing Etermax to scale without downtime or performance impact. The solution's auto-sharding and auto-scaling capabilities, along with the ability to run multiple Redis instances on the same server, maximized server throughput and minimized costs. Redis Enterprise's in-memory replication and auto-failover features addressed high availability issues, enabling Etermax to improve reliability without expensive hardware. Additionally, Etermax is exploring Redis Enterprise's integration with flash storage to further reduce operational costs by storing inactive user data on cost-effective SSDs.
Operational Impact
  • Redis Enterprise allowed Etermax to scale its gaming platform to support 25 million daily users without downtime or performance impact.
  • The auto-sharding and auto-scaling capabilities of Redis Enterprise maximized server throughput, achieving up to 95% CPU utilization.
  • In-memory replication and auto-failover features improved high availability, eliminating the need for expensive redundant infrastructure.
Quantitative Benefit
  • 70% savings in AWS infrastructure costs.
  • 30% reduction in AWS infrastructure costs initially.
  • Up to 95% CPU utilization achieved with Redis Enterprise.

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