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Uplight > Case Studies > Evergy Helps Income-Eligible Customers Save Today and in the Future with Offer Center
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Evergy Helps Income-Eligible Customers Save Today and in the Future with Offer Center

Technology Category
  • Analytics & Modeling - Predictive Analytics
  • Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
  • Renewable Energy
  • Utilities
Applicable Functions
  • Business Operation
Use Cases
  • Energy Management System
Services
  • Data Science Services
  • System Integration
The Challenge
The rising costs of goods and services are significantly impacting customers' wallets, leaving them with less discretionary income. Evergy is committed to assisting income-eligible customers by finding ways to help them save energy and money. The utility aimed to reach approximately 183,000 eligible Missouri households over a five-day period using its Offer Center, a feature of Evergy’s new online Marketplace. The challenge was to provide a frictionless and effortless customer experience to deliver free energy-saving products without the typical barriers such as requiring credit card information or upfront shipping costs.
About The Customer
Evergy is a utility company dedicated to serving income-eligible customers by helping them save energy and money. The company leveraged its Offer Center to reach approximately 183,000 eligible Missouri households over a five-day period. Evergy's commitment to its customers is evident in its efforts to provide free and no-strings-attached energy-saving products through a simple eligibility process. The utility's goal is to create an effective way to target and reach eligible income-qualified customers, ensuring they receive the benefits of energy-saving products without the typical barriers such as requiring credit card information or upfront shipping costs. Evergy's initiative is part of its broader mission to support its most vulnerable customers and help them save money and energy now and in the future.
The Solution
Evergy introduced the Offer Center, a feature of its new online Marketplace, to provide free and no-strings-attached energy-saving products to income-eligible customers. The Offer Center offers a simple eligibility process that requires only basic information like name and address to verify eligibility. If eligible, customers can receive a free six-pack of 9-watt LED light bulbs. This approach eliminates the need for credit card information or upfront shipping costs, which can be barriers for underbanked customers. The Offer Center aims to create a frictionless and effortless customer experience, ensuring that eligible customers can easily access the free products. The real-world impact of these free products is significant, with a family of four with an annual income of $55,500 potentially saving nearly $265 on electric bills over the product's lifetime by replacing six halogen bulbs with the LED bulbs provided by Evergy’s Offer Center.
Operational Impact
  • The Offer Center provides a frictionless and effortless customer experience, eliminating the need for credit card information or upfront shipping costs.
  • Eligible customers can receive a free six-pack of 9-watt LED light bulbs by entering basic information like name and address.
  • The initiative has a real-world impact, with a family of four potentially saving nearly $265 on electric bills over the product's lifetime.
Quantitative Benefit
  • Approximately 183,000 eligible Missouri households were reached over a five-day period.
  • A family of four with an annual income of $55,500 can save nearly $265 on electric bills over the product's lifetime.
  • As of October 2022, 8,965 households have claimed the free offer.

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