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MindTickle > Case Studies > Factomart increases sales knowledge with MindTickle
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Factomart increases sales knowledge with MindTickle

Technology Category
  • Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
  • Retail
Applicable Functions
  • Sales & Marketing
Services
  • Training
The Challenge
Factomart, an online industrial supplies and eProcurement marketplace, faced challenges with its sales onboarding process. With over 180,000 SKUs in over 20 baskets, the salespeople required a significant level of product knowledge before they could sell their industrial products. This proved to be a challenge as the one-on-one onboarding process was inefficient and inconsistent. The broad range of specialized products made it difficult to assess the knowledge levels of the salesforce. The company needed a more standardized approach to ensure that their new hires had a consistent onboarding experience.
About The Customer
Factomart is an online industrial supplies and eProcurement marketplace. The company offers over 180,000 SKUs of general and niche products and ships to almost every continent. Factomart's salespeople require a significant level of product knowledge before they can sell their industrial products. The company was facing challenges with its sales onboarding process, which was inefficient and inconsistent. The broad range of specialized products made it difficult to assess the knowledge levels of the salesforce.
The Solution
Factomart implemented MindTickle, a sales readiness platform, to address the challenges with its sales onboarding process. The company put in place a structured sales onboarding program and developed a process to assess knowledge efficiently. The implementation of MindTickle has significantly improved the quality of Factomart’s onboarding process. The company starts from the end to identify what knowledge gaps exist and what they need to do to bring everyone up to the right level. This approach has had additional benefits for Factomart. The company is now planning to expand their current content to their technical and marketing teams.
Operational Impact
  • The implementation of MindTickle has significantly improved the quality of Factomart’s onboarding process.
  • The company has been able to identify knowledge gaps and take necessary steps to bring everyone up to the right level.
  • Factomart has gained visibility over the knowledge level a salesperson has during their probation period.
Quantitative Benefit
  • Saved almost $60,000 a year in resourcing
  • Time to onboard new hire reduced significantly

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