Federated Media Publishing Case Study

Technology Category

Platform as a Service (PaaS) - Data Management Platforms

Applicable Functions

Business Operation

Services

Data Science Services

The Challenge

Federated Media Publishing, one of the largest owned and operated real-time ad exchanges in the world, was facing several challenges. The data they were dealing with was complex and inconsistent across different office locations. This led to an overloaded data management team that was struggling to keep up with the volume and complexity of the data. Additionally, the company needed custom Key Performance Indicators (KPIs) that could provide better insights for executives. The lack of a unified platform for sharing data and automating mundane tasks further exacerbated these challenges.

About The Customer

Federated Media Publishing is a San Francisco-based company that operates one of the largest owned and operated real-time ad exchanges in the world. Launched in 2005, it has grown to become the third-largest ad network in the U.S., and the fourth-largest display ad player globally. The company works with hundreds of thousands of independent publishers, representing 180 million monthly uniques and delivering over 3 billion ad requests per day. Federated Media Publishing has redefined the ad industry with its innovative approach and extensive reach.

The Solution

To address these challenges, Federated Media Publishing implemented Domo, a collaborative, easy-to-use platform for sharing data. Domo provided a simple way to automate mundane tasks, freeing up the data management team to focus on more strategic tasks. The platform also offered a customizable executive dashboard that brought all the necessary information together in one place. This made it easier for executives to gain insights from the data and make informed decisions. Domo served as a bridge, enabling better communication between two companies and providing a unique perspective into how their systems were working together and affecting each other.

Operational Impact

The implementation of Domo resulted in increased productivity for the data management team. They no longer had to spend so much time trying to store terabytes of data and could instead focus on strategic reporting and making the data more functional.
Domo also improved communication within the company. It served as a bridge between two companies, enabling them to communicate what was going on analytically throughout the entire company.
The platform also enabled the company to set boundaries that helped them understand potential problems in advance, leading to a more proactive approach to data management.

Federated Media Publishing Case Study

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