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Alation > Case Studies > Fifth Third Bank's Data-Driven Innovation with Alation's Data Intelligence Platform
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Fifth Third Bank's Data-Driven Innovation with Alation's Data Intelligence Platform

Technology Category
  • Functional Applications - Enterprise Resource Planning Systems (ERP)
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • Finance & Insurance
The Challenge
Fifth Third Bank was facing a challenge in sharing and managing data across the organization. The bank needed a platform that could enable teams across the organization to use data to drive innovation and deliver superior customer engagements and outcomes. The lack of a centralized system for cataloging, tagging, governing, and sharing data was creating inefficiencies and slowing down the speed of operations. Furthermore, the bank needed to improve the security of its data management. The challenge was to find a solution that could provide a single source for data that could be easily accessed by data scientists, analysts, and engineers.
About The Customer
Fifth Third Bank is a major U.S. regional banking corporation, headquartered in Cincinnati, Ohio. The bank operates 1,154 branches and 2,469 automated teller machines in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia, and North Carolina. It is among the largest money managers in the Midwest and, as of June 2020, it had $403 billion in assets. The bank provides a range of financial services and products including personal banking, business banking, commercial banking, and wealth management. Its commitment to innovation and superior customer service led it to seek a data management solution that could enhance its operations and customer engagements.
The Solution
Fifth Third Bank partnered with Alation Inc., a data intelligence company, to address its data management challenges. Alation's platform was selected as the solution to share data across the organization. The platform enabled the creation of a single source where data is cataloged, tagged, governed, and shared. This solution improved efficiencies and increased the speed and security of data management. With Alation's platform, data scientists, analysts, and engineers at Fifth Third Bank could find data and context on that data in one central place. This solution empowered the bank to use data to drive innovation and deliver superior customer engagements and outcomes.
Operational Impact
  • The implementation of Alation's data intelligence platform resulted in improved efficiencies in data management at Fifth Third Bank. The platform provided a single, centralized source for data that was easily accessible by data scientists, analysts, and engineers. This streamlined access to data enabled the bank to drive innovation and deliver superior customer engagements and outcomes. The solution also improved the speed and security of data management, further enhancing the bank's operations. The partnership with Alation empowered Fifth Third Bank to leverage data in a more effective and secure manner, fostering a data-driven culture within the organization.

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