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Finding upgrades in a galaxy of possibilities
Technology Category
- Analytics & Modeling - Machine Learning
- Analytics & Modeling - Predictive Analytics
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Consumer Goods
- Electronics
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Data Science Services
- System Integration
The Challenge
Samsung’s marketing and analytics teams faced the challenge of understanding upgrade preferences across various demographics, device profiles, and carrier loyalty. With traditional BI tools, digging deeper into the data to answer these questions could take weeks. The complexity and volume of data, including customer demographics, location, device preferences, and past interactions, made it difficult to reliably check every possible factor. Samsung needed a solution that could handle the scale and complexity of their data to optimize their product launches and better target customers.
About The Customer
Samsung is one of the most valuable consumer brands globally, known for its innovative technologies, products, and design. The company inspires the world with its consumer electronics, mobile devices, and medical equipment, enriching people's lives daily. Samsung values creativity and partnership, constantly seeking innovative solutions to global problems. The company sells around 80 million new handsets every quarter, adding up to over 2 billion Galaxy phones sold over the last decade. Samsung's marketing and analytics experts aim to understand customer segments likely to upgrade and the factors influencing their decisions.
The Solution
To address their challenges, Samsung turned to Sisu, an operational analytics platform that helps businesses diagnose why their critical metrics are changing. Sisu’s platform quickly and automatically surfaces the facts driving critical business metrics by testing and tuning tens of millions of hypotheses in seconds. This speed and ease of use allowed Samsung to gain actionable insights quickly. Sisu is now deployed globally at Samsung, serving critical insights to every part of the business. The platform continuously tracks changes in key metrics like customer upsells, retail sales, and campaign performance. Sisu’s integration has made Samsung’s analytics workflows more collaborative, enabling real-time ad hoc queries and saving hundreds of hours of time every month.
Operational Impact
Quantitative Benefit
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