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Tableau > Case Studies > First Choice Power: Mastering Reporting Processes and Making Vital Business Decisions with Tableau
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First Choice Power: Mastering Reporting Processes and Making Vital Business Decisions with Tableau

Technology Category
  • Analytics & Modeling - Big Data Analytics
  • Analytics & Modeling - Real Time Analytics
Applicable Industries
  • Utilities
Applicable Functions
  • Business Operation
Use Cases
  • Predictive Quality Analytics
  • Real-Time Location System (RTLS)
Services
  • Data Science Services
The Challenge
First Choice Power, a Texas-based electric company, was struggling with the challenge of pulling together a centralized data warehouse from multiple large transaction-based data systems. The company was looking for a reporting software package that could sit on top of this data warehouse and provide meaningful insights to the executive team. The transactional-based data systems where they housed all their data were not designed for reporting, making it difficult to produce meaningful reports for the executive team. The company was also looking for a solution that could help them understand customer behavior patterns and make strategic business decisions.
About The Customer
First Choice Power is a certified Texas electric company that has been in operation since 2001. The company has a 70-year heritage of serving Texans as the retail Texas electric provider of Texas New Mexico Power. The company operates in a deregulated energy market, which presents unique challenges in terms of data management. Some elements of the market are still regulated by the state, resulting in a mix of information that the company needs to manage effectively in order to compete. The company was looking for a solution that could help them analyze a wide variety of data sources and make vital and strategic business decisions.
The Solution
First Choice Power chose Tableau as their solution due to its ease of use, ability to visualize information, and the fact that it didn't require a PhD to operate. The company used Tableau primarily to replicate some of the very exhaustive, painful reporting practices that they had for the operations team. They were able to pull up the data as needed on a daily basis when it was refreshed, and very quickly answer questions off of it. The company also leveraged Tableau's capabilities to post reports to the web, which helped them move towards a self-service reporting model. As they started to pull together data from multiple transaction systems, they were able to start doing things for marketing and sales, which made a difference in how they approached the business strategically.
Operational Impact
  • Tableau has had a significant impact on the speed of decision-making within the company. What was once a four or five-week journey of solving a business problem got collapsed into one hour.
  • Tableau has helped the company understand customer behavior patterns and make strategic business decisions.
  • Tableau has helped transform the role of the analytics manager from a purely business-oriented person into a hybrid business IT person.
Quantitative Benefit
  • Reduced the time to solve a business problem from four or five weeks to one hour.
  • Enabled the company to make strategic business decisions based on data analysis.

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